Instagram Stories versus Snapchat Stories

Just the Facts Jack


It seems like every week there is a new social app that demands attention. Facebook and Twitter now have to battle for audiences in contention from Instagram, Pinterest, Vine, Periscope, Snapchat and even PokemonGo* (which is debatable as social, but that’s for another time). This week brings out a one on one battle with a challenge as to whether or not imitation really is the sincerest form of flattery.

Instagram was founded in 2010 and has an estimated 400 million monthly active users according to AdWeek. Originally a photo sharing app with filters and editing tools, Instagram has now launched its own version of temporary, live streaming video and photo streaming, simply called Instagram Stories. The story lasts for 24 hours, and then disappears from view. If this concept sounds eerily familiar, you must use Snapchat.

Founded in September 2011, Snapchat has an estimated 150 million daily users, according to Bloomberg. Started originally as temporary, in-the-moment, photo sharing, Snapchat has grown to allow for videos, chat, multiple filters, and advertising. As of July, Snapchat added a “memories” feature, where instead of immediately having to post photos and videos, users can add images from any point in time and share with viewers.

As a business owner or marketing professional, why is all of this relevant to you and your company? Simply because, in this day and age, the majority of your audience has a smart phone.  And smart phone user download, play and use apps on the regular, with social media apps having the most downloads versus any other type of app in the first half of 2016. As any savvy advertiser knows, you have to bring the message to where the people are, and social media is not only where the people are, but where they will continue to be as new apps continue to be released.

Both Snapchat and Instagram are strong avenues to consider to grow brand recognition for several reasons. A major contending point that makes in Snapchat and/or Instagram appealing (along with many other social media channels) over traditional media channels is cost. The apps are free, and unless you want to pursue the paid advertisement route on either of the networks, it costs nothing but time and creativity. Because of the unique aspect of time sensitive content, businesses can use this as an advantage to offer exclusive or limited content that is available only through Stories to their followers.

Being able to have analytics, like number of views and types of viewers, is any advertisers dream­­- and both apps allow for that information. It also allows for effective user engagement tactics such as coupons, discounts, or freebies that can be offered to fans who interact with a product. When fans share your brand with their followers, it shows that you are an engaging company plus relevant and astute to current media outlets.

One last reason to use Stories-regardless if it’s Instagram or Snapchat Stories- is that they literally offer a completely different point of view, whether that’s a quick behind the scenes look, a “how it’s made” series or a time lapse showing progress of a new project, the opportunities are endless for creative Stories to showcase your business!

Curious on how to implement Snapchat, Instagram or other social media for your business? Venture Creations can help! Let’s grab coffee, discuss your business, marketing goals and why working with us for all your digital needs might be the best solution.