DAVID

Account Executive

Sometimes the Hardest Part with Social Media is Getting Started

Wait… Facebook Login API and Facebook Messenger User IDs are not Directly Connected?

Consider the scenario: a user logs in to your website or app to quickly input their personal information (via the Facebook Login tool). Subsequently, that information is not currently/automatically transmitted over to Facebook for audience remarketing or data gathering. Facebook’s Developer area has recently released a connection between Facebook’s consumer platform and their login tool on other sites/apps. This linking and the idea behind linking these two connections will continue to be more important as businesses adapt to converting sales cross-platform and inter-app. Check out the article for more – and how to link to instructions on “flipping the switch” within Facebook’s Business Manager.

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