Video Aspect Ratios for Social Media have Changed!

by | Sep 8, 2017

Facebook Ad Specifications change frequently – especially video ad specs. The latest update (Aug 2017) was a game changer for how producers produce video and ad creators create video campaigns! New technical requirements are shifting toward a format that fits a vertical mobile device, 4:5. Gone will be the days of rotating a mobile device to see the optimal video viewing window.

Here is a link to the full specifications for Facebook & Instagram advertising. Many formats are still supported – all the way from 16:9 to 1:1 to 9:16, however, the shift is toward the vertical aspect ratio. Don’t get behind on optimal ad performance, view the guide today!


Account Executive

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I am a 2013 GVSU grad with 6 years of focused experience in social media advertising, strategy, and client management. I am also an active real estate investor in the booming Grand Rapids rental market. When free time comes around I spend time with my wife, 2 young boys, my (large) family, friends, and small group. Hobbies include volleyball, woodworking, home improvement, and enjoying food & craft beer.