This is Us. This is Now.
As a marketer, are you completely comfortable with what you know, the footing on which your business currently stands, and the direction of which it is going? Do you understand the rate of change and how it is effecting the bottom line of the business you represent, right now? How about three to five years from now?
Over the last 70 years, life seemed to progress at a relatively constant and steady pace. All of the “Next Big Things” that made other things irrelevant took time to transition and take hold. Nothing just happened overnight and took us all by surprise, and the big brands of our parents’ and grandparents’ days only solidified their positions of power. While change was indeed happening, it “seemed” gradual, and more importantly – stable.
If most people are honest with themselves, they not only sense – but know that a massive shift has occurred. Across all generations and around the world. It goes beyond just a transition from an Analog World to a Digital World – it has permeated the psyche of an entire planet, in totality. It isn’t turning back.
In this New World of information overload, where will you go for knowledge to make the best decisions? Will you go it alone and hope for the best – to stay on top of the wave for as long as you can ride it? Will you look to others to help you better understand your options? Who will you trust with your time, your position, your decisions, and for the best possible outcome?
“If you don’t like change, you are going to like irrelevance even less” – Retired US Army General Eric Shinseki
Measurability. Experience. Results. Integrity. Transparency.