US Digital Ad Revenue Continues to Climb
Where the people are, the advertising dollars will inevitably follow. So, it’s no real surprise to see double digit ad growth in Digital ad revenues for the seventh straight quarter in Q1, 2017. It’s also no surprise that mobile advertising accounted for 51% of last year’s ad revenues, bypassing desktop advertising for the first time. Everywhere you look, people are glued to their mobile devices.
Last year, Facebook’s ad revenue growth rose 65% over 2015, and combined with Google it accounted for 85% of the Digital ad revenue growth for the entire industry. Not only are they the two most popular and used digital platforms, but they also hold the most Data for marketers to tap into – and Data runs the world.
The following IAB report should give you confidence that there are a myriad of companies spending billions of dollars in digital advertising each year – with no end in sight as to how high that number will climb. As a marketing or sales director, there are three questions you need to ask yourself:
1. Do I fully understand the digital advertising ecosystem enough to make good choices with how I spend my company’s marketing dollars in that space?
2. Do I understand where the best digital advertising value is today for those dollars? And, where it might be tomorrow, next year, in five years?
3. Do I need a trusted partner to help me find, and understand, the answers to those questions?
At Venture, we welcome the opportunity to learn more about your marketing objectives and sales goals. We provide our clients with the education to understand the Digital space, the best advertising strategies for full-funnel sales success, and the measuring tools to qualify your return on ad spend (ROAS). Call us for a free consultation to see if our services could be of benefit to you!
WANT TO SEE MORE?
WANT TO SEE WHAT ELSE WE HAVE BEEN THINKING ABOUT?