DAVID

Account Executive

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Twitter’s New Advertising Program – Automatic?

Twitter just announced that they launched a Beta program for small advertisers on their platform. It is called ‘Amplify your Message’ and allegedly initiates small boosts on multiple posts – all automatically. The Audience is either “with similar interests to what you Tweet about” or “to people in your metro area.” This sounds VERY limited. It also erases your existing ad account. Cost is $99/month.

To me this sounds like a last-ditch effort Twitter is taking to soak small advertisers for “beer money” – versus a full funnel social media strategy, which is what Venture Creations recommends. Thoughts?!

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