The Potential of Live Streaming
Live streaming services such as Twitch, Youtube Live, Facebook live, Periscope etc. have been around for a few years now but only recently have businesses begun to realize the true potential this form of media has. While live streaming has generally been been associated with the gaming industry or with people sharing their experiences or thoughts with the world, businesses have begun to use these platforms to connect directly with their customers, allowing them to have open discussions about their products, development cycles, triumphs and challenges. This medium creates an environment that humanizes a company which has proven to generate more interest and profit. However due to the live nature of streaming problems can arise, conversations can take a turn away from where you want them to go and the viewers can get restless, so it is important to consider potential negative conversation points or questions your viewers might ask of you ahead of time and develop answers to appropriately address sore spots. Live streamed events are becoming more popular every day from the Rosetta Landers making touchdown on a comet to Dunkin Donuts taking their Facebook fans on a live tour of one of their production kitchens, this form of social media has shown time and time again how well it can help regular people and companies connect with their audiences.
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