How the Super Bowl & Social Media Go Together and Why Advertisers Should Care
Thanks to the prevalence in smart phones, the TV is likely not the only screen time many Americans will utilize during the Super Bowl this coming Sunday. According to a study from Influence Central, 78% of consumers will access social media during “the Biggest Game in Football”. Knowing that in spite of a large event taking place on television that consumers are still engaging on Facebook, Twitter, Instagram and Snapchat (in that order, according to the study), advertisers can be strategic in their boosted posts. Just like Super Bowl television commercials provoke laughter, tears and other reactions to become memorable- why not take aim at a bold, boosted post via social media to promote your brand?
Social media advertising in a lower cost option than traditional options like TV, radio, print and direct mailers. Knowing when your audience is likely to be engaged on a social network along with what they might be doing is an optimal time to slide in an emotion evoking post. Who says the TV ads need to get all the glory during the Biggest Game?
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