Social Media, The FTC & You

by | Aug 22, 2017

Compared to a lot of other areas of law, social media is still a new avenue for attorneys to become experts in and keep up to date with as it’s a constantly changing, trendy world. In addition to lawyers, the FTC is also responsible for monitoring the social media landscape.

Thankfully, the article linked below from an interview with Kyle-Beth Hilfer, Esq. has several great pointers for all businesses to keep in mind. She outlines the top five suggestions to mitigate loss and make best practices for your corporation. In summary, they are:

  1. Think critically about whether your brand should be on every popular social media platform.
  2. Create policies that protect your brand.
  3. Bring legal counsel into the discussion early as you plan strategy and your marketing approach.
  4. Make sure any contracts with outside agencies protect you adequately.
  5. Focus on intellectual property rather than ROI.

Social media can be an invaluable tool for your brand, but it can also be disastrous if used improperly. Be sure that you’re up to speed on how you should be conducting your brand on social media before your next campaign!


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