Social Media Content Black Hole
There is an endless black hole otherwise known as Social Media Content. Its appetite for consumption is insatiable, and it serves as a good Social strategy for post-purchase consumer engagement and retention. It is NOT the best Social strategy for pre-purchase consumer Awareness, Consideration, or Conversion.
What many marketers are starting to realize is the platforms’ algorithms limit the exposure of their organic Content to a very small percentage of their Followers. A business may only reach 2-6% of their existing Followers with a Content message on a good day. On a great day, with really great and engaging video Content, that small percentage can climb higher, but it still doesn’t make for a great pre-purchase consumer target strategy.
Social Content is essentially preaching to a very small percentage of your choir for all of the creative time and effort to continuously churn it out. Again, it is a good post-purchase strategy to re-engage people who like your brand and product, but there are far better ways to utilize Social Media platforms to actually generate qualified leads and sales. At the end of the day, your marketing efforts need to drive sales and deliver a true Return on Ad Spend or Return on Investment for the effort and money spent.
At Venture, we leverage Social Media platforms as superior interactive and “native” paid advertising mediums that deliver results for our clients. Here are some successful strategies that are driving new qualified leads and sales with a great ROAS/ROI:
- CRM to Social Matching
- Custom Look-alike Audiences
- Retargeting Website Visitors Back to Social Media
- Multi-phase, Personalized Sales Funnel Ads
- Custom GEO Targeting
Proven Strategies. Real Solutions. 100% Transparency.
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A lifelong student of people and the art of effective communication, Jeff is a 20-year sales and media veteran. A storyteller at heart, he loathes interruptive advertising and prefers to educate clients through experience than hard sell. Married for over a quarter-century to the bride of his youth, he is blessed with four children and two grandchildren, and is more amazed by seeing the world through their eyes than his own. He is a proud member of the family of God (by grace you have been saved, not of works, lest anyone should boast), and the 1986 Rockford High School Tournament of Roses Parade Marching Band (alto saxophone). A lover of all Four Seasons and all things Outdoors, Alaska has been checked off the top of his bucket list and he now eagerly anticipates a dive with Great White sharks. #GoBlue.