Rethink Facebook Advertising!
By now you may be aware that Facebook marketing/Facebook advertising has changed a lot. If your business is still focused on “old” traditional Facebook advertising then there are likely a lot of areas that need updating! While organic reach is minimal, it isn’t dead – and will not be dead for some time. So do not expect organic reach to propel your social media efforts, but do not ignore it either. When a good piece of content gets traction, consider boosting it! Now Facebook does give preference to back-end advertising for the duration and optimization of longer term advertising. The other big new item with Facebook is video – both LIVE and posted video content. Consider publishing LIVE consistently and posting varying duration video content – and then advertising it your niche audience. Compare efforts and creatives to see what is working! Finally, learn how to utilize conversion goals instead of clicks goals and really harness Facebook’s advertising algorithm to drive conversions!
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