Do you really know who the target is?
The decision maker in today’s B2B selling environment is changing. For many years the buying or purchasing decision maker was one person with a specific job title: Purchasing Manager, Media Buyer, Advertising Manager, Marketing Director, and on the list of decision maker titles goes.
Today what we find is that in the B2B environment decisions are made collectively by participants from many departments. Often times, these individuals have titles you would not generally think to be making these types of decisions.
At Venture Creations we have found much success with B2B advertising through advertised content that encourages employees to share the content with those who are the decision makers.
Give us a chance to chat with you about how even in your complex B2B selling, we can deliver content to the right decision makers and warm leads for your sales team.
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