Pushing The Envelope

by | Oct 25, 2017

It’s inevitable that the world’s largest tech companies will continue to push the envelope to create new and better user experiences with their product. There is also a definite race between them, to be “THE” company that makes this new technology “universal” and “mainstream”.

So, here comes Facebook bringing 3D Virtual Reality to a 2D News Feed. Most users haven’t experienced enough 360 Video in their News Feed to make that “mainstream” usage, and for certain marketers have not capitalized on this new ad tech opportunity as a whole.

As a marketer, does the lightning speed of change excite you for what ad tech is next, or perplex you that it gets harder each year to keep up with the flood of new information – and how to utilize it for your brand’s benefit?

If you’re looking for a media partner to help you not only keep pace for your brand, but do it successfully and with a measured Return on Ad Spend – give us a ring. We’d love to have a conversation!



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A lifelong student of people and the art of effective communication, Jeff is a 20-year sales and media veteran. A storyteller at heart, he loathes interruptive advertising and prefers to educate clients through experience than hard sell. Married for over a quarter-century to the bride of his youth, he is blessed with four children and two grandchildren, and is more amazed by seeing the world through their eyes than his own. He is a proud member of the family of God (by grace you have been saved, not of works, lest anyone should boast), and the 1986 Rockford High School Tournament of Roses Parade Marching Band (alto saxophone). A lover of all Four Seasons and all things Outdoors, Alaska has been checked off the top of his bucket list and he now eagerly anticipates a dive with Great White sharks. #GoBlue.