NEW: More Campaign Control for Facebook Advertisers
Facebook is making a big step forward to provide advertisers with more control over their campaigns. Most notably in my opinion is the new feature for Pre-Campaign Transparency. This feature allows the advertiser to preview the ad placement on Facebook’s “Audience Network” prior to launch. Though this feature has great importance for measurablity, it is a great form of accountability as well.
In this article check out the advanced features for Pre-Campaign Transparency, the ability to Block at the Campaign Level, and Choice on Video Placement in “Audience Network”.
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