Mobile Video Advertising on the Climb
According to a recent industry report by Zenith, video advertising is expected to grow by 21% a year between 2016 and 2019, and social media will increase by 20% during that period. As more advertising shifts online, more of the cash is being channeled into online video and social media which is consumed decidedly on mobile. Overall, the Internet will account for 42.2% of global ad spending by 2019.
Over the same three-year time period, Television, Desktop Internet, Newspapers, Outdoor, Radio, and Magazines will all see declines in their share of the advertising pie.
Advertising works when you put your message “where the eyes are”. It doesn’t take rocket science to confirm where this is happening. Everywhere you look throughout the day, people are on their mobile devices – connecting, learning, searching, planning and buying. It makes sense that the ad money is going to follow.
Social media provides an affordable, measure and scalable ad platform that delivers ads in a native format that is less interruptive – and actually welcomed if your message is engaging and provides the consumer a quality experience.
As a marketer, how much of your annual marketing budget is allocated to mobile video? Do you have a proven path of success in this area, or are you under the gun to provide real answers?
We would love the opportunity to speak with you about real solutions that increase qualified leads or sales, and provide a measurable return on ad spend.
A lifelong student of people and the art of effective communication, Jeff is a 20-year sales and media veteran. A storyteller at heart, he loathes interruptive advertising and prefers to educate clients through experience than hard sell. Married for over a quarter-century to the bride of his youth, he is blessed with four children and two grandchildren, and is more amazed by seeing the world through their eyes than his own. He is a proud member of the family of God (by grace you have been saved, not of works, lest anyone should boast), and the 1986 Rockford High School Tournament of Roses Parade Marching Band (alto saxophone). A lover of all Four Seasons and all things Outdoors, Alaska has been checked off the top of his bucket list and he now eagerly anticipates a dive with Great White sharks. #GoBlue.