Marketers Shifting Ad Spend to Facebook for Transparency

by | Oct 13, 2017

Some of the largest brands in the world are shifting ad spends to Facebook.

Over the last year, many questions have been raised regarding the validity of digital advertising. Many marketers have begun to doubt the effectiveness of pouring larger and larger sums of money into a media that is hard to measure beyond impressions, reach, and click through rates.

Today, marketers are finding that Facebook, despite it’s flaws (yes we agree it too has flaws) can be trusted and measured to a greater degree. The primary reason for the trust comes from the transparency agency partners can provide as actual media spend allocated to their campaigns.

Check out this article to see how some of the bigger brands are shifting their advertising spends to Facebook.

GAR

General Manager

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Garland here! Most have come to know me as Gar but in honor of my namesake, my grandfather I have grown to appreciate the unique name I have. Speaking of weird names, it’s actually how my wife Tasia and I met…something like “Hey nice to meet you. I know what it’s like to have a weird name too!” We’ve been together ever since and happily married for 2 years. We have 2 dalmatians Rio and Sochi and love spending time with our family here in Grand Rapids where we both grew up. We spend many weekends on Lake St. Clair where Tasia’s family currently resides. I love all things sports and am especially passionate about golf and the Michigan State Spartans!