Let Data Drive Your Campaign

by | Oct 13, 2017

When considering a marketing agency to partner with it is important to find one that allows data to drive the decisions of the campaign. Through the platform of social media advertising, we have the capabilities to see exactly how campaigns are running at all times.  With that ability demands great responsibility.  It is not in the client’s best interest to continue to spend money on advertising that is not effective or efficient simply because we planned a strategy that we think is going to produce the best results.  At the end of the day, if your campaign is not performing up to par, it is the agency’s responsibility to adapt to what the data is telling them.

At Venture Creations we plan and execute comprehensive Social Media Advertising campaigns for clients across many backgrounds and industries.  While we have experienced great results for clients in the past does not mean that we can simply “copy and paste” our strategy for future clients and plan to see similar results.  In a similar way, a good football coach does not continue to run the same set of plays over and over again and plan to have success.  The football coach must examine the opponent and the statistics and put together a gameplan that can be adjusted when it begins not working.

Whether you are working with an agency or experimenting on your own, it is crucial to allow data to drive the results of your campaigns.  The world of Social Media Advertising is constantly changing and evolving and it is important to be working with somebody who is adapting and changing along right with it.

Venture Creations.  Let Data Drive Campaigns!



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My name is Erik Barker and I am an Account Representative at Venture Creations.  I was born and raised right here in Grand Rapids, Michigan.  I graduated from Rockford High School in 2013 where I enjoyed playing a variety of different sports.  Through a difficult circumstance, I was able to realign my priorities and narrow the focus of my life. After graduating from Cedarville University in May of 2017, I began working at Venture Creations where I focus on building and growing client relationships.  I am passionate about my faith, family, friends, finances, and fantasy football!