JONATHAN STEVENS MATTRESS CO.
Jonathan Stevens is a local mattress company that designs and builds top-of-the-line mattresses for both residential use as well as use in high end hotels and getaways. They are dedicated to serving the people of West Michigan and all their mattresses are handmade right here in Grand Rapids. Jonathan Stevens has eight West Michigan retail locations and puts a heavy emphasis on customer service and satisfaction.
Venture Creations began working with Jonathan Stevens in December of 2014 with a general focus on their social footprint that, at the time, was minimal. We have since leveraged social media to better reach those within their relatively intimate demographic.
In August of 2015 Venture Creations began a video campaign that focused on Jonathan Stevens’s connection to West Michigan. Venture Creations crafted the video script and narration. The video, as you will see, involved a variety of scenes and settings as well as equipment used. Upon completion of production and post production multiple video campaigns were developed.
Upon the official video release, Jonathan Stevens experienced a record breaking sales month. In March of 2016 – the last month of the six month campaign – initial sales records were surpassed once again.
– CRUNCHING THE NUMBERS –
6 Month Video Campaign
Quality impressions within target audience
Potential buyers reached
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Since the end of the original campaign Venture Creations has begun working on multiple new video projects and video campaigns scheduled throughout the year.
Today, largely due to engaging professional video, social media platforms are the medium in which many new customers are introduced to Jonathan Stevens and a proven source of sales. Jonathan Stevens is one of many examples of businesses successfully leveraging the power of video.
The relationship between Venture Creations and Jonathan Stevens continues to grow. Venture Creations has been trusted with most online marketing efforts including social media, video, website work, and email marketing.
Over the past fifteen months Venture Creations has become a true extension of the Jonathan Stevens Brand.
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