Hootsuite Acquires AdEspresso
In the Social Media agency business we are always looking for tech tools that help us to be more effective and efficient in the day to day operations of our business and also for the benefit and maximized success of our clients’ business.
Today we use a variety of them starting with Facebook for all of our Facebook and Instagram ads and content – to be honest they have some great platforms on their own. For project management and task oriented work we use Asana. Some of our work is tracked by the hour Toggl is great for keeping everyone on (time) budget. For some of our client content management we use Hootsuite which is a great tool for certain client set ups. We use a variety of other tools as well for curation, reporting, influencer studies, and ad development.
One tool we have not used is AdEspresso but we may very soon as it was announced this week that Hootsuite has acquired AdEspresso in an effort to allow its users the ability to build their ad campaigns from the same platform.
No doubt it will be interesting to see what benefits the partnership provide. When working with Venture Creations, our clients know that we take “providing them value” very seriously and we make every effort to have the right tools to do so.
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