The Time is NOT Coming…It’s Happening Right Now!
We hear from prospects regularly, “we know this is the way of the future but for now we are relying on our current advertising method(s).” The long history of traditional advertising and its impact on business is, understandably, hard to shift from. In these prospect discussions we find that most Marketing Managers today would jump at the chance to place their TV, Radio, Billboard, etc Ad in front of only their customer 14 times per day. However, when you can explain to them that more than 75% of users check their Facebook news feed more than 14 times per day (avg.), the same excitement isn’t quite there. The shift truly is difficult to wrap your mind around.
In Gary’s article you will see more on how the Retail/CPG industry is changing dramatically due to this monumental shift. Refusing to focus on these strategies and to stick with what is familiar and comfortable is not wise and most of the CPG/Retail industry has suffered because of this. The companies who have been willing to focus in on the shift and take advantage of, really, the lack of competition in the Social Advertising space, are winning and winning big, and too at an alarming rate.
If you want to talk strategy and know more about what the process would look like for your company we would love the opportunity to do so! More than winning, we like to see our clients WIN!
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