Is Your Advertising Nimble?
photo credit Gary Vaynerchuk. youtube.com/user/GaryVaynerchuk
A respected industry leader, Gary Vaynerchuk made an extremely valuable point this week in his DailyVee – a video blog of his day, every day of the year – that ALL marketers need to hear.
My paraphrase of the point he is making is this:
One of the biggest obstacles marketers are facing today is the fact that though TV, Radio, other traditional advertising has remained constant for 50+ years, internet advertising is changing on a year to year basis. Business may not close up shop by sticking with the status quo but they are going to leave a lot on the table by not modernizing their marketing and advertising approach.
If you are a marketer you need to hear this message.
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