Jody Sutter is a highly regarded industry professional who runs the Sutter Company – a Consultancy for Advertising Agencies. In her article 5 Ways Ad Agency New Business Will Change in 2017 she outlines the 5 major changes Advertising Agencies are facing within the ecosystem.
As a business owner small or large, it is a fantastic read pertaining to the trends and changes companies are making in their relationships with the Third Party Agencies they use. The shift from an “Agency of Record” to the use of many agencies for projects they have a specialty in is one MAJOR change that all businesses should evaluate.
At Venture Creations, we are one of those ‘..agencies with specialty’ and no matter if you currently have an AOR or not – consider looking into using us for your Social Media projects!