G3 BOATS BY YAMAHA
G3 Boats by Yamaha, an industry leading fishing boat manufacturer is located in Lebanon, MO and sells boats across the United States and other parts of the world. In an industry as competitive as boat manufacturing, G3 seeks to gain market share and increase sales.
Venture Creations and G3 Boats began working together in May of 2017. The goal of the campaign was to increase brand awareness through social media and use comprehensive Facebook retargeting to drive quote requests, dealer lookups and catalog requests. With this strategy, we aim to ultimately grow boat sales.
Venture Creations also executed similar strategies for G3 Boats pontoon line – SunCatcher Pontoons.
– CRUNCHING THE NUMBERS –
Click Funnel Conversion Campaign
Tier 1 Conversions
Click Through Rate
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Today, largely due to successful hyper-targeting and proper comprehensive funnel set up, G3 boats has experienced CTR (click through rate) 14x higher than they had experienced with Digital Banner Advertising. Because of higher CTR, G3 accumulated more true conversions by serving less impressions and thus saving the company money.
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