FRIDAY FIVE: June 30OUR FAVORITE MOMENTS FROM THE WEEK
Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but business, Michigan, our hobbies and interests, and things that are just plain funny. We’re rolling out a new weekly blog called the Friday Five which will include our office’s favorite articles from the past week and a short summary from each of us.
Content Marketing Specialist
Why Net Neutrality Matters
First things first, let’s address what Net Neutrality actually means. The simple version is that net neutrality laws are what prevents your ISP, like Comcast, from charging extra for or all out blocking access to content, like Netflix. It also is what prevents your mobile carrier, like Verizon, from blocking your use of apps that let you use WiFi for services that you’d otherwise use their data for, like calling over Skype. Without net neutrality, Comcast, for example, could slow your access to streaming video content unless you bundle your Comcast Internet with Comcast Cable.
Without net neutrality, much of the internet that you’ve come to know and love might not exist. Everything had to start small, and net neutrality puts everyone on a level playing field. So you might be wondering why this really matters now, when big companies have staked their claim, like Amazon and Netflix and Youtube. Who’s going to compete against them anyway? The truth is that you never really know where technology is going to take us. Something better could come along, but if that little startup has to outbid the giants for access to consumers, they’ll never stand a chance. As this article puts it, “the next generation of internet companies won’t be able to compete with the internet giants.” And competition, whether it outs a giant or just makes them sweat a little, is always good for the consumer.
Consumers will be the biggest losers in this scenario. Costs will go up disproportionally until you’re paying more than you were before for less than you had before. The frightening reality is that these laws have the power to change the internet in ways we’ve never experienced before, and that should make everyone a little nervous.
Working within the design and development field, there has always been issues with how to deliver digital assets to a co-worker whom is not within the same building as you. This includes a co-worker who works remotely and only visits the office every so often or one that works in a different state. How do you quickly send them assets? Sure, you can send it to them via slack or put it up on dropbox or if it is small enough email it to your co-worker. These options do work, but there’s always the issue of those programs failing or the package taking too long to be delivered or, frankly, not cool enough.
Magic Wormhole is a very interesting method of delivering digital assets that solves a lot of those problems while also encrypting the data so only the designated receiver can see the information. The program itself is run via command lines / terminal so it can be a bit scary to look at or work with for someone who is not used to working within that realm. How Magic Wormhole works is that the sender of the digital package types in the fairly simple command of wormhole send in terminal, followed by the file name they wish to send. Once that is done the sender receives a code that is a few words strung together such as 4-donkey-unchained, which the sender then gives to the receiver of the package. All the receiver has to do is type in wormhole receive and then type in the password for the package. Viola your connection has started and you are zipping along with no care in the world.
I have personally tried this within our office as a secondary option to send digital assets and found it to be pretty good. The speed of which we could send information was quick and the sending / receiving of the digital assets felt pretty cool. If you are at all interested in the sending or receiving of encrypted data I highly recommend checking out the Magic Wormhole GitHub page.
Facebook’s New Ad Targeting Strategy
Facebook has just announced that they will use their advertising platform to target households around Christmas time. This will allow family members living in the same household to see advertisements of products or services that other people in their family are looking at. Household marketing works in three ways.
First, if your family is planning a vacation to a specific location, hotels, restaurants, and attractions can place their ads in your families Facebook feed so businesses will be able to build brand awareness. Secondly, it will offer gift ideas for family members in the same household. For example, if my mom is looking at tickets for the musical “Wicked”, the rest of my family will be able to see advertisements for the musical. Yes, I graduated college in May and still live at home. 🙂 Third, in an effort to reduce wasting ad spend, products or services that are typically purchased once per household will not advertise if somebody in your household already has purchased it. An example of this is a subscription of Netflix. If a family owns a subscription to Netflix, they are in no need for another subscription and will no longer see advertising for it.
From a personal perspective, this may seem a little creepy, which I would tend to agree with. However, the business implications that it brings to the market is revolutionary to how businesses should view advertising. Social media has changed the capabilities of advertising and has also given Venture Creations a niche to serve businesses across the country. If you are interested in hearing more about how Venture Creations can help your business with advertising through social media, feel free to reach out to us!