Facebook’s New Ad Targeting Strategy
Facebook has just announced that they will use their advertising platform to target households around Christmas time. This new innovation of Facebook Ad’s will allow family members living in the same household to see advertisements of products or services that other people in their family are looking at. Household marketing works in three ways.
First, if your family is planning a vacation to a specific location, hotels, restaurants, and attractions can place their ads in your families Facebook feed so businesses will be able to build brand awareness. Secondly, it will offer gift ideas for family members in the same household. For example, if my mom is looking at tickets for the musical “Wicked”, the rest of my family will be able to see advertisements for the musical. Yes, I graduated college in May and still live at home. 🙂 Third, in an effort to reduce wasting ad spend, products or services that are typically purchased once per household will not advertise if somebody in your household already has purchased it. An example of this is a subscription of Netflix. If a family owns a subscription to Netflix, they are in no need for another subscription and will no longer see advertising for it.
From a personal perspective, this may seem a little creepy, which I would tend to agree with. However, the business implications that it brings to the market is revolutionary to how businesses should view advertising. Social media has changed the capabilities of advertising and has also given Venture Creations a niche to serve businesses across the country. If you are interested in hearing more about how Venture Creations can help your business with advertising through social media, feel free to reach out to us!
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