Facebook Launches New Ad Features

by | Sep 22, 2017

As you may have noticed over the last couple of months, and more significantly, over the past couple of weeks, Facebook has been rolling out new features and modification to the Ad platform. This week Facebook launches new ad features in a trifecta that could be big for many advertisers. Be sure to check out this thorough article that explains all details of the features but in short, here they are and what the biggest impact I believe will be:

  1. Split Testing – this is just like A/B testing but instead of running A/B tests manually we can now ask Facebook to do it for us. To me the biggest impact will be for conversion ads. This feature is currently available for some ad types.


  1. LTV – The addition of Lifetime Value of a conversion/customer will allow within a custom audience measure the value of a new customer when running Look-a-Like campaigns. This is an important metric, but vital in some industries like retail shopping and especially service industries.


  1. Full Screen Canvas Experience – Canvas ads are a mobile ad placement feature that allows for more creativity and a more user friendly experience for your target – some would say canvas ads are, “a mini website built right on Facebook and served as an ad.” Full Screen provides templates to build your canvas ads from which is a great asset to smaller agencies or companies who do not have a designer on staff.


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Garland here! Most have come to know me as Gar but in honor of my namesake, my grandfather I have grown to appreciate the unique name I have. Speaking of weird names, it’s actually how my wife Tasia and I met…something like “Hey nice to meet you. I know what it’s like to have a weird name too!” We’ve been together ever since and happily married for 2 years. We have 2 dalmatians Rio and Sochi and love spending time with our family here in Grand Rapids where we both grew up. We spend many weekends on Lake St. Clair where Tasia’s family currently resides. I love all things sports and am especially passionate about golf and the Michigan State Spartans!