Do organic keyword rankings matter anymore?
Does “search engine optimization” sound intimidating? SEO, as its also known, has been around since the conception of Google, Yahoo, Bing and any other lesser known search engines came into creation to save us humble humans from spending hours for the objectionable “best” website based on our search query. Ever changing thanks to updates, aka algorithms, within these search engines, SEO tactics also need to adjust.
Due to the ever changing landscape of SEO, columnist Julian Connors questions whether organic keyword rankings still matter. Keywords have always been a major factor, as they are pulled by the search engine spiders when they crawl a site to then match up with certain terms that are searched for by users. In the simplest search engine optimization execution, keywords are implemented across a website, either in word or image tags. Depending how often certain words appear, in which format, and the overall relevancy within a site’s overarching content effects the SEO organic “score” of a website along with other factors. I think as long as there is the internet, there will be a need for SEO and quality, keyword rich content.
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