CRM to Social Matching. Now.
As Social Media continues evolve and platforms offer their users more, great features, it is inevitable that time spent on Social is going to increase and eventually dwarf what people traditionally did with a portion of their time each day. Once upon a time, people traditionally read the morning paper at the breakfast table while slowly sipping a home brewed cup of coffee. Today, people are skimming trending news headlines on their Social News Feeds, on mobile phones, while in the drive-thru line at Starbucks on their way into work.
As a marketer, the faster you tie your existing CRM data to a Social audience by way of Social IDs, the faster your business is going to grow. People are hardwired to their mobile devices now, and 80% of them access Social Media with these devices. This means marketers are able to connect, engage, and communicate with “on the go” consumers – either driving online sales, or even increasing foot traffic to brick and mortar locations.
Creating Social Look-alike audiences from your existing CRM data is also possible. Understanding where your existing and future customers are in your sales funnel, and tailoring custom messages to them “on the go” is a great way to create immediate action if you incentivize the right person, at the right time, with the right message.
We are just a phone conversation away from answering all of your questions, and linking your company’s existing CRM data to a Social audience waiting to hear from you.
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