GAR

Director, Sales & Operations

Buying Facebook Likes

Buying Facebook Likes

This week in a “War of Rings” Los Angeles and Paris clashed over Facebook fan counts over each cities campaign to win the bid on the 2024 Olympic Games.

L.A. is being accused by Paris of buying fans through paid Facebook “Likes” campaigns and Paris eludes to the fact that the paid fans were not genuine.

As an expert in Facebook Advertising I can tell you without doubt that the only way to significantly grow your followership on Facebook in a very short span of time – other than viral content – is to run high dollar “Likes Ad” campaigns in which case you can bid on a new “like”.

When large sums of money are spent to acquire new “likes” the cost per “like” typically is reduced as the target market area grows.

Paid followership is really nothing more than paying to get your message in front of those most likely interested in what you have to offer. Organic growth has never been more difficult and will continue to trend that way.

In this case, when the largest growth of new followers is in cities in foreign countries it is natural for one to question how genuine those followers are.

In this case I will let you be the judge. #Paris2024 OR #LA2024?

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