Brand Videos on Facebook Helpful in Purchase Decisions
Every time someone logs on to their favorite Social Media app, they are looking to engage with the information in front of them. They are constantly looking for something new, something interesting, and something they can share if they think other people in their sphere of influence would also be interested in it. This is happening billions of times each day on Facebook.
Statistics show that people prefer to watch and learn rather than read and learn, so having new video assets at the ready is important to growing your brand in the Social space. In a recent survey from Animoto, 60% of Facebook users say they view at least one branded video a day, and 64% of them say that watching a marketing video has influenced a purchase decision in the last month.
When done properly, video advertising doesn’t have to be interruptive, as is the case with Pre-Roll Video which actually stops consumers from reaching their chosen and desired content they are actually looking to engage with. Rather, when Social video is created with a storytelling instead of advertising feel, consumers on Social Media are more likely to stop and engage with that type of video messaging – and more likely to stay engaged with your brand, which increases the opportunity for a sale.
For more information on how to successfully run video ad campaigns on Social Media, reach out to us to start a conversation.
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