33 Social Media Predictions for 2018

Interested in learning about how the major social media platforms will continue to evolve in the New Year? Look no further. The Social Media Examiner article linked below covers most of the primary changes & shifts I was expecting to see in 2018. I am most excited...

How Marketing & Finance Relate

The struggle between the Marketing and Finance Department has been going on for years.  A constant game of tug-a-war that seems never-ending.  As a recent graduate with a Finance degree working at a Marketing agency, I believe that Social Media Marketing...

Facebook Clamps Down on Engagement Baiting

Heads-up people. Facebook is back to cleaning up their platform to demote people and Pages that have a bad habit of using engagement baiting to boost engagement levels for their posts. Engagement baiting comes in the form of Vote Baiting, React Baiting,...

Top LinkedIn Social Media and Digital Marketing Influencers to Follow

Looking for the latest on social media advertising, social media marketing, and digital advertising? Look no further. Below is a link to the top LinkedIn publishers in these fields. Following the best sources of content on LinkedIn will give you somewhat filtered...

“Tweetstorms” Are Now An Official Twitter Feature

As I have mentioned before, I love Twitter. It's loud, chaotic, and entertaining. Twitter is designed for short bursts of information. It's a great platform for sharing links to other content, (I primarily use it as a source of tech-related news) and making short...

Does it Pay to Advertise on Social Media?

It is an age-old question, regardless of the platform or media that a marketer advertises in, “Does it pay to advertise?” One of the first questions new prospects ask about advertising on Social Media platforms is, “What is it going to cost me?” It...

Facebook Advertising for Events

Do you work in the event or show promotion space? Have you had a hard time figuring out how to incorporate social media effectively into your strategy? Maybe the social media strategy you used 3 years ago just isn't effective any more and you're stuck...

How to Start your Facebook Advertising Campaign RIGHT

You've heard the phrase, "start with a good foundation." It is true for many things in life, business, and is also true with social media advertising. So... what does a good foundation look like? A plan and a goal. Every good advertising campaign begins with a good...

Social Media Content Black Hole

There is an endless black hole otherwise known as Social Media Content. Its appetite for consumption is insatiable, and it serves as a good Social strategy for post-purchase consumer engagement and retention. It is NOT the best Social strategy for...

The FEC and Facebook

The FEC has been looking for answers as details have become more clear surrounding the case of Russians meddling in the 2016 presidential election via Facebook Advertising. For quite some time digital advertising platforms such as Facebook had fought for...

Facebook – an Unparalleled Advertising Medium

Allow me to humor you with an article made completely up from quotes - to prove that Facebook is the best current advertising medium and brands are 'forced' to be there or miss out. Business Insider's article by Tanya Dua, "Why the advertising industry believes that...

Facebook In-stream Video Ads

Just Because You Can, Doesn’t Mean You Should Twice in the last week I was engrossed in a Facebook News Feed video of my choosing, only to be interrupted at the mid-point of the video with a disruptive ad trying to sell me something. The first was a...

Facebook Corrects Ads Served Out-of-View

Facebook advertisers have had a tough go in 2017. There have been many issues that have come up specifically around reporting metric errors that have been the root of some blossoming trust issues. Facebook video ads served to users out-of-view is the...

The Value of a Social Media Advertising Agency

In today's competitive business environment, it is important to consider where each any every marketing dollar is being allocated.  With a Social Media Advertising Agency like Venture Creations, there are different values that we bring that no other...

Facebook’s Q3 Report and Impact to Advertisers

Q3 has ended and we are quickly approaching the halfway point of Q4. In this article I want to highlight Facebook's Q3 report and what we should learn from it as advertisers. Though this article highlights Facebook's earning report and key estimates, we...

New Facebook Release: LIVE from desktop

Now anyone can go LIVE anywhere on any platform - without an API connection required to do so. Facebook just released the ability to LIVE stream from desktop to a personal or business profile using either built-in camera/mic OR screen-recording. This will be huge to...

Pushing The Envelope

It’s inevitable that the world’s largest tech companies will continue to push the envelope to create new and better user experiences with their product. There is also a definite race between them, to be “THE” company that makes this new technology...

Youtube Demonetized

*** Disclaimer, the videos presented here on this page contain explicit language and express views and opinions that do not represent Venture Creations. *** In recent months, Youtube has demonetized a large amount of Youtube channels, in a process that...

Twitter Unveils the Video Website Card

On Tuesday, October 17, Twitter unveiled a new ad format. Video Website Card, the new ad format, is described by Twitter as "a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment."...

Twitter CEO Promises “More Aggressive” Rules

I love Twitter, and I'm not entirely sure why. I definitely spend more time on Instagram, Facebook, and even Snapchat than I do on Twitter. Sometimes, there are just things I want to yell out to the world, and Twitter is the perfect platform for that. I once heard...

Top Ways to Utilize Facebook Audiences

Audiences are the gold of Facebook targeting. Audiences often allows advertisers to dial up the Return on Ad Spend (ROAS) and most effectively utilizes Facebook's algorithms and data. I would like to share with you in list format some of the best ways to utilize...

Marketers Shifting Ad Spend to Facebook for Transparency

Some of the largest brands in the world are shifting ad spends to Facebook. Over the last year, many questions have been raised regarding the validity of digital advertising. Many marketers have begun to doubt the effectiveness of pouring larger and larger...

Let Data Drive Your Campaign

When considering a marketing agency to partner with it is important to find one that allows data to drive the decisions of the campaign. Through the platform of social media advertising, we have the capabilities to see exactly how campaigns are running at...

Art Prize Grand Rapids 2017

This past weekend I made my yearly hike through Grand Rapids to try and take in as much of Art Prize as possible. This can daunting task as it means plunging into the horde of fellow art seekers who pack themselves into every available gallery space in...

Cut Down on Wasted Advertising

The pioneer of marketing, John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Even though Wanamaker said this quote over 100 years ago, there still is a large amount of truth that still...

3-Phase Video Sales Funnel?

What if we started using video at every phase of the sales funnel? Would it work? I believe it would work effectively. In the future, even more effectively than images in the consideration and conversion phases - if executed properly. Historically the "best" way to...

Facebook Launches New Ad Features

As you may have noticed over the last couple of months, and more significantly, over the past couple of weeks, Facebook has been rolling out new features and modification to the Ad platform. This week Facebook launches new ad features in a trifecta that...

The Importance of a Transparent Agency

How much of my advertising dollars are going to the purchase of advertising?  What are the true results of my advertising?  How can I calculate a return-on-ad-spend (ROAS)?  How much time is the agency spending on strategy and ongoing maintenance? Is this...

Fake News Goes Viral

Every day on Facebook, I see wrong information being shared. It usually starts out as someone posting a piece of content, and then the viral influence takes over and suddenly I'm seeing 15 people sharing something that a simple Google search will denounce. It bothers...

Facebook Ad Reach Estimates Have Discrepancies

Many articles including the one you will find here, have been written over the past couple weeks pertaining to the discrepancies found when comparing the estimated reach of a Facebook ad campaign to U.S. Census data. For those who may be a bit less up to...

Mobile Video Advertising on the Climb

According to a recent industry report by Zenith, video advertising is expected to grow by 21% a year between 2016 and 2019, and social media will increase by 20% during that period. As more advertising shifts online, more of the cash is being channeled...

Video Aspect Ratios for Social Media have Changed!

Facebook Ad Specifications change frequently - especially video ad specs. The latest update (Aug 2017) was a game changer for how producers produce video and ad creators create video campaigns! New technical requirements are shifting toward a format that fits a...

Create Engaging Experiences for your Target Market

Every morning on the way to work I listen to Mike & Mike on ESPN radio.  As a sports fan, it is great to get caught up on some of the big topics going on throughout the sports world.  The problem that I have with radio is there are so many commercial...

So you Hired a Social Media “person”

Now what? Here are a few things to consider as you hire someone internally for social media management. This post is written for companies who have recently made the decision to hire someone for the role, or after that person has started in a role of social media...

Facebook Set to Become Second Largest Media Investment by WPP

In a recent CNBC interview Martin Sorrell, the media giant and founder of WPP, the worlds largest advertising group hinted that Facebook is set to become 2nd only to Google in it's total media investment - or the total spend of clients advertising dollars...

Social Media, The FTC & You

Compared to a lot of other areas of law, social media is still a new avenue for attorneys to become experts in and keep up to date with as it's a constantly changing, trendy world. In addition to lawyers, the FTC is also responsible for monitoring the...

Short (6-second) Facebook Video Ads are Coming.

Video in the social media space is vital to business success. High quality visuals in general are a great asset for businesses - but being able to tell a story or relay an important message in a visual & audible way is the most important asset in today's social...

Facebook Ads on Zillow for Real Estate Agents

If you are a real estate agent, advertising your listings has just become easier. Facebook recently rolled out a new advertising tool in collaboration with Zillow that allows real estate agents to easily advertise their listings on the #1 social platform...

Can You Really Measure Your Marketing Success?

Have you ever wondered what your TV or billboard advertisements were actually doing to contribute to your bottom line?  How about your print or radio ads?  Do you find it difficult to calculate a firm ROI of your advertising efforts?  These are just a few...

Hot Ones, Making Hot Sauce Work for Social Media

Let’s be honest, this past week or two has not had much in the good news department, or even mildly interesting news. So lets talk about something that is not news, I love the show Hot Ones. It is a show that sits down celebrities from all walks of life...

Pinterest is a Visual Search Engine, Not a Social Network

First things first, is there anyone who legitimately used Pinterest as a social network? When my mom first started using the internet, she would send me links via Facebook Messenger non-stop. None of it was relevant to my life or interests, and when I...

Why Should You Advertise Online?

Content Marketing Specialist Why Should You Advertise Online? If the point of advertising is to gain brand recognition, educate the public on your products or mission, and drive sales, then the...

Where to Spend Your Social Media Ad Dollars

Director, Sales & Operations Where to Spend Your Social Media Ad Dollars Have you ever wondered, where is the best place to spend your social media ad dollars? It makes sense to choose the...

NEW: Reach 1.2 Billion Users on Facebook Messenger

Account Executive NEW: Reach 1.2 Billion Users on Facebook Messenger That’s right – Facebook just announced a global release of ad placement in their Messenger platform. 1.2 billion people use the...

Connect Marketing Directly to Sales

Account Representative 3 Tips to Create Content and Social Media Marketing That Sells    Business has always been ultimately about the bottom line and increasing ROI with the goal of connecting...

Twitter’s New Advertising Program – Automatic?

Account Executive Twitter’s New Advertising Program – Automatic? Twitter just announced that they launched a Beta program for small advertisers on their platform. It is called ‘Amplify your...

Social Media Advertising Levels the Playing Field

Account Representative How Social Media Advertising Levels the Playing Field  Social Media Advertising allows local businesses to be able to compete with much larger companies.  Advertising through...

Facebook to Improve Data Sets for Advertisers

Account Executive Facebook to Improve Data Sets for Advertisers In an effort to improve transparency and accuracy in campaign reporting, Facebook is going to increase the depth of measuring...

A New Perspective on Social Media Marketing

Account Executive A New Perspective on Social Media Marketing In recent conversations with marketers over the last quarter, many felt there is more to Social Media marketing than meets the eye –...

Facebook’s New Ad Targeting Strategy

Account Representative Facebook's New Ad Targeting Strategy   Facebook has just announced that they will use their advertising platform to target households around Christmas time.  This new...

CRM to Social Matching. Now.

Account Executive CRM to Social Matching. Now. As Social Media continues evolve and platforms offer their users more, great features, it is inevitable that time spent on Social is going to increase...

Instagram LIVE Video Replays Released!

Account Executive Instagram LIVE Video Replays Released! Just announced: Instagram LIVE video producers now have 24 hours to share their LIVE video via their Instagram story! The feature still...

NEW: More Campaign Control for Facebook Advertisers

Director, Sales & Operations NEW: More Campaign Control for Facebook Advertisers Facebook is making a big step forward to provide advertisers with more control over their campaigns. Most notably...

US Digital Ad Revenue Continues to Climb

Account Executive US Digital Ad Revenue Continues to Climb Where the people are, the advertising dollars will inevitably follow. So, it’s no real surprise to see double digit ad growth in Digital...

Snapchat and Placed – Will Advertisers Bite Again?

Account Executive Snapchat and Placed – Will Advertisers Bite Again? Snapchat has historically provided very limited metrics to advertisers regarding how spend equates to anything further down in...

4 Tips for Successful Social Ads

Director, Sales & Operations Tips for Successful Social Media Ads Venture Creations has continued to focus on Ad Strategy in the Social Media space. Though we have always been a provider of...

Facebook Video – Make it Long… and Short.

Account Executive Facebook Video – Make it Long… and Short. “Make up your mind” is what you are thinking. You are right. Facebook is changing quickly and marketers & businesses should adapt...

Facebook & Heavy-Handed Censorship?

Director, Sales & Operations Facebook & Heavy-Handed Censorship? Have you ever wondered how Facebook audits or censors the content posted on it's platform? Have you ever wondered - "How did...

Instagram Releases Location and Hashtag Stories!

Account Executive Instagram Releases Location and Hashtag Stories! You’re right. It feels like every week Instagram is releasing new features to its app. The latest release focuses on additional...

The Time is NOT Coming…It’s Happening Right Now!

Director, Sales & Operations The Time is NOT Coming...It's Happening Right Now! We hear from prospects regularly, "we know this is the way of the future but for now we are relying on our current...

The Fight for Social [Media] Streaming is Real

Account Executive The Fight for Social [Media] Streaming is Real In recent news, Facebook has secured LIVE streaming rights to every Friday night MLB game for the rest of the season. It was not...

LinkedIn Releases Retargeting & Audiences!

Account Executive LinkedIn Releases Retargeting & Audiences! Your best advertising is as good as ______________? Fill in the blank in your mind before you keep reading. My argument is that...

Is Your Advertising Nimble?

Director, Sales & Operations Is Your Advertising Nimble? photo credit Gary Vaynerchuk. youtube.com/user/GaryVaynerchuk A respected industry leader, Gary Vaynerchuk made an extremely valuable...

Take a Break from Social Media with the Light Phone

Content Marketing Specialist Take a Break from Social Media with the Light Phone How many times do you look at your phone throughout the day? Do you take advantage of every second of down time to...

Rethink Facebook Advertising!

Account Executive Rethink Facebook Advertising! By now you may be aware that Facebook marketing/Facebook advertising has changed a lot. If your business is still focused on “old” traditional...

Know-It-All or Learn-It-All

Account Executive “Know-It-All” or “Learn-It-All” – What Makes Someone a Better Expert at Anything? What makes someone an “expert” at something, especially a “self-professed” expert? What makes...

Magazines Thrive On Social Media

Account Executive Magazines Thrive on Social Media Print media advertising has been a mainstay for businesses ever since Gutenberg invented the printing press in 1440 AD. Today, niche publications...

r/place the Collaborative Canvas

Web Designer r/place the Collaborative Canvas This past month Reddit unveiled their April Fools joke, r/place, the 1024 x 1024 pixel shared HTML 5 space that allowed users to place a pixel of...

Ad Spend Trends: Q1

Director, Sales & Operations Ad Spend Trends: Q1 It's no secret that advertisers are finally starting to push their chips "all in" on social media placement. The question each company, and...

Social Media Advertising: What’s Next(door)?

Director, Sales & Operations Social Media Advertising: What's Next(door)? The landscape in Social Media is always changing. Many platforms come and go but few have the staying power like...

Bye-Bye TV, Hello Facebook LIVE

Account Executive Bye-Bye TV, Hello Facebook LIVE As digital content continues to trend toward mobile content – versus desktop or TV – Facebook is continuing to adapt and release updates that...

Toot, Noot or Awoo

Web Designer Toot, Noot or Awoo It looks like Twitter has found itself a new rival. While it technically is not new Mastodon has been growing at a rapid pace for the last 6th months. While this...

Live In The Moment, Not On Instagram

Content Marketing Specialist Live in the Moment, Not on Instagram It seems as though every few weeks, there's a new post about how social media makes you unhappy, or jealous, or something along...

Buying Facebook Likes

Director, Sales & Operations Buying Facebook Likes This week in a “War of Rings” Los Angeles and Paris clashed over Facebook fan counts over each cities campaign to win the bid on the 2024...

Facebook Stories!

Account Executive Facebook Stories! Most of the US population is probably aware that Facebook made another large change in their App within the past week. At the top of the newsfeed sits the newly...

The Price is on the Rise

Director, Sales & Operations The Price is on the Rise In a survey conducted by BDO – a U.S. professional services firm providing assurance, tax, financial advisory and consulting services to a...

Utilizing Social Media to Reach Decision Makers

Account Executive Utilizing Social Media to Reach Decision Makers “I don’t know if they are on social media.” We hear a common concern from companies we meet with about whether or not upper...

Messenger Day -by Facebook

Account Executive Messenger Day -by Facebook Facebook is continuing to evolve their apps into more engaging, more highly used, and impossible to get away from platforms. Take a peek at the top...

Youtube Removing Annotations

Web Designer Youtube Removing Annotations Youtube has officially announced that Youtube annotations will be a thing of a past starting on May 2nd. The reason for the removal of this heavily used...