PR’s storytelling heritage helps boost brands’ online traction

Ever wonder how social media fits into the traditional terms of marketing, communications, public relations, advertising, etc? The article that's linked below from Dick Maggiore, CEO of Innis Maggiore, perfectly sums up how there's an evolution in the PR...

Google’s New Feed Creates a More Personal Homepage

Content Marketing Specialist Google’s New Feed Creates a More Personal Homepage If you use the Google app on your mobile device, your feed is about to become more specific to you! Google, the tech...

Do organic keyword rankings matter anymore?

Content Marketing Specialist Do organic keyword rankings matter anymore? Does “search engine optimization” sound intimidating? SEO, as its also known, has been around since the conception of...

What Businesses Need to Know about Snapchat vs. Instagram Stories

Both Snapchat and Instagram are strong avenues to consider to grow brand recognition for several reasons. A major contending point that makes in Snapchat and/or Instagram appealing (along with many other social media channels) over traditional media channels is cost. The apps are free, and unless you want to pursue the paid advertisement route on either of the networks, it costs nothing but time and creativity.