The Power of Facebook’s Offline Events

The introduction of Facebook's Offline Events is a complete game changer when it comes to advertising on social media.  In the past, when a business made the decision to invest marketing dollars in a TV, Radio, or Billboard advertisement the question...

Ask the Right Questions ($)

How much is this going to cost me?  In the world of advertising, we hear this question almost every time we pitch a new client and for good reason.  Advertisers have gone through many years where they felt like they were in essence, simply throwing money...

How Marketing & Finance Relate

The struggle between the Marketing and Finance Department has been going on for years.  A constant game of tug-a-war that seems never-ending.  As a recent graduate with a Finance degree working at a Marketing agency, I believe that Social Media Marketing...

Facebook Clamps Down on Engagement Baiting

Heads-up people. Facebook is back to cleaning up their platform to demote people and Pages that have a bad habit of using engagement baiting to boost engagement levels for their posts. Engagement baiting comes in the form of Vote Baiting, React Baiting,...

E-Sports Viewerships and Targeted Ads

The controversy of what is a sport has been a hot topic for over a year now. Merriam Webster defines a sport as “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment.” Taken...

Facebook In-stream Video Ads

Just Because You Can, Doesn’t Mean You Should Twice in the last week I was engrossed in a Facebook News Feed video of my choosing, only to be interrupted at the mid-point of the video with a disruptive ad trying to sell me something. The first was a...

Pushing The Envelope

It’s inevitable that the world’s largest tech companies will continue to push the envelope to create new and better user experiences with their product. There is also a definite race between them, to be “THE” company that makes this new technology...

Twitter Unveils the Video Website Card

On Tuesday, October 17, Twitter unveiled a new ad format. Video Website Card, the new ad format, is described by Twitter as "a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment."...

This is Us. This is Now.

As a marketer, are you completely comfortable with what you know, the footing on which your business currently stands, and the direction of which it is going? Do you understand the rate of change and how it is effecting the bottom line of the business you...

Cut Down on Wasted Advertising

The pioneer of marketing, John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Even though Wanamaker said this quote over 100 years ago, there still is a large amount of truth that still...

Can You Really Measure Your Marketing Success?

Have you ever wondered what your TV or billboard advertisements were actually doing to contribute to your bottom line?  How about your print or radio ads?  Do you find it difficult to calculate a firm ROI of your advertising efforts?  These are just a few...

PR’s storytelling heritage helps boost brands’ online traction

Ever wonder how social media fits into the traditional terms of marketing, communications, public relations, advertising, etc? The article that's linked below from Dick Maggiore, CEO of Innis Maggiore, perfectly sums up how there's an evolution in the PR...

Make A Personalized Plan

Account Executive Make A Personalized Plan If you are going on a family vacation, you are going to take some time to plan out your trip. From the route you take, to what cities you will need to...

Connect Marketing Directly to Sales

Account Representative 3 Tips to Create Content and Social Media Marketing That Sells    Business has always been ultimately about the bottom line and increasing ROI with the goal of connecting...

Social Media Advertising Levels the Playing Field

Account Representative How Social Media Advertising Levels the Playing Field  Social Media Advertising allows local businesses to be able to compete with much larger companies.  Advertising through...

Facebook to Improve Data Sets for Advertisers

Account Executive Facebook to Improve Data Sets for Advertisers In an effort to improve transparency and accuracy in campaign reporting, Facebook is going to increase the depth of measuring...

A New Perspective on Social Media Marketing

Account Executive A New Perspective on Social Media Marketing In recent conversations with marketers over the last quarter, many felt there is more to Social Media marketing than meets the eye –...

Facebook’s New Ad Targeting Strategy

Account Representative Facebook's New Ad Targeting Strategy   Facebook has just announced that they will use their advertising platform to target households around Christmas time.  This new...

CRM to Social Matching. Now.

Account Executive CRM to Social Matching. Now. As Social Media continues evolve and platforms offer their users more, great features, it is inevitable that time spent on Social is going to increase...

US Digital Ad Revenue Continues to Climb

Account Executive US Digital Ad Revenue Continues to Climb Where the people are, the advertising dollars will inevitably follow. So, it’s no real surprise to see double digit ad growth in Digital...

4 Content Marketing Lessons to Learn from Netflix

Content Marketing Specialist Content Marketing Lessons to Learn from Netflix While all major companies have social media these days, it takes a special initiative to combine those efforts with...

Stock: Facebook or Snapchat

Director, Sales & Operations Stock: Facebook or Snapchat Tech stocks are intriguing to investors because of the volatility of the companies involved. Personally, I am no expert when it comes to...

Know-It-All or Learn-It-All

Account Executive “Know-It-All” or “Learn-It-All” – What Makes Someone a Better Expert at Anything? What makes someone an “expert” at something, especially a “self-professed” expert? What makes...

Magazines Thrive On Social Media

Account Executive Magazines Thrive on Social Media Print media advertising has been a mainstay for businesses ever since Gutenberg invented the printing press in 1440 AD. Today, niche publications...

Social Media Advertising: What’s Next(door)?

Director, Sales & Operations Social Media Advertising: What's Next(door)? The landscape in Social Media is always changing. Many platforms come and go but few have the staying power like...

Buying Facebook Likes

Director, Sales & Operations Buying Facebook Likes This week in a “War of Rings” Los Angeles and Paris clashed over Facebook fan counts over each cities campaign to win the bid on the 2024...

Branding Mistakes Undermining Your Company’s Image

Content Marketing Specialist Branding Mistakes Undermining Your Company’s Image “We are a brand new company and we don’t have name recognition yet, so I don’t understand why I can’t just do...

Do you really know who the target is?

Director, Sales & Operations Do you really know who the target is? The decision maker in today’s B2B selling environment is changing. For many years the buying or purchasing decision maker was...

Writing About A “Boring” Subject

Content Marketing Specialist Writing About A “Boring” Subject I’ve made the outdoor industry into my career, but you’d never guess it by looking at me. Camping terrifies me. Outdoor activities are...

Hootsuite Acquires AdEspresso

Director, Sales & Operations Hootsuite Acquires AdEspresso In the Social Media agency business we are always looking for tech tools that help us to be more effective and efficient in the day to...

Video Marketing: The Future of Spreading the Word

Content Marketing Specialist Video Marketing: The Future of Spreading the Word Six years ago, the company I was working for decided we needed to get on board with video marketing, and I was tasked...

5 Ways Agency New Business Will Change in 2017

Director, Sales & Operations 5 Ways Agency New Business Will Change in 2017 Jody Sutter is a highly regarded industry professional who runs the Sutter Company – a Consultancy for Advertising...

What Businesses Need to Know about Snapchat vs. Instagram Stories

Both Snapchat and Instagram are strong avenues to consider to grow brand recognition for several reasons. A major contending point that makes in Snapchat and/or Instagram appealing (along with many other social media channels) over traditional media channels is cost. The apps are free, and unless you want to pursue the paid advertisement route on either of the networks, it costs nothing but time and creativity.

Content Marketing Tips for your Business

  Digital Content Marketing Tips We see evidence of content marketing every day. What sets one business apart from the rest? The best content marketing practices are relevant, engaging, visual and purposeful. Relevant This should be obvious but I am going to say it...