Facebook Clamps Down on Engagement Baiting

Heads-up people. Facebook is back to cleaning up their platform to demote people and Pages that have a bad habit of using engagement baiting to boost engagement levels for their posts. Engagement baiting comes in the form of Vote Baiting, React Baiting,...

Does it Pay to Advertise on Social Media?

It is an age-old question, regardless of the platform or media that a marketer advertises in, “Does it pay to advertise?” One of the first questions new prospects ask about advertising on Social Media platforms is, “What is it going to cost me?” It...

Social Media Content Black Hole

There is an endless black hole otherwise known as Social Media Content. Its appetite for consumption is insatiable, and it serves as a good Social strategy for post-purchase consumer engagement and retention. It is NOT the best Social strategy for...

Facebook In-stream Video Ads

Just Because You Can, Doesn’t Mean You Should Twice in the last week I was engrossed in a Facebook News Feed video of my choosing, only to be interrupted at the mid-point of the video with a disruptive ad trying to sell me something. The first was a...

Pushing The Envelope

It’s inevitable that the world’s largest tech companies will continue to push the envelope to create new and better user experiences with their product. There is also a definite race between them, to be “THE” company that makes this new technology...

This is Us. This is Now.

As a marketer, are you completely comfortable with what you know, the footing on which your business currently stands, and the direction of which it is going? Do you understand the rate of change and how it is effecting the bottom line of the business you...

Mobile Video Advertising on the Climb

According to a recent industry report by Zenith, video advertising is expected to grow by 21% a year between 2016 and 2019, and social media will increase by 20% during that period. As more advertising shifts online, more of the cash is being channeled...

#ALLOFTHEBACON

While prepping for a call with the Birch Run Area Convention and Visitors Bureau, I looked up a website for a local eatery that I have been known to frequent while in town on multiple business trips over the years. Tony’s I-75 Restaurant is right off the...

Make A Personalized Plan

Account Executive Make A Personalized Plan If you are going on a family vacation, you are going to take some time to plan out your trip. From the route you take, to what cities you will need to...

Facebook to Improve Data Sets for Advertisers

Account Executive Facebook to Improve Data Sets for Advertisers In an effort to improve transparency and accuracy in campaign reporting, Facebook is going to increase the depth of measuring...

A New Perspective on Social Media Marketing

Account Executive A New Perspective on Social Media Marketing In recent conversations with marketers over the last quarter, many felt there is more to Social Media marketing than meets the eye –...

CRM to Social Matching. Now.

Account Executive CRM to Social Matching. Now. As Social Media continues evolve and platforms offer their users more, great features, it is inevitable that time spent on Social is going to increase...

US Digital Ad Revenue Continues to Climb

Account Executive US Digital Ad Revenue Continues to Climb Where the people are, the advertising dollars will inevitably follow. So, it’s no real surprise to see double digit ad growth in Digital...

Know-It-All or Learn-It-All

Account Executive “Know-It-All” or “Learn-It-All” – What Makes Someone a Better Expert at Anything? What makes someone an “expert” at something, especially a “self-professed” expert? What makes...

Magazines Thrive On Social Media

Account Executive Magazines Thrive on Social Media Print media advertising has been a mainstay for businesses ever since Gutenberg invented the printing press in 1440 AD. Today, niche publications...

Selling the Experience Instead of Your Product

Account Executive Selling the Experience Instead of Your Product So often in the sales process, we get caught up in selling our products’ features that we lose sight of what people really want...