Facebook Advertising for Events

Do you work in the event or show promotion space? Have you had a hard time figuring out how to incorporate social media effectively into your strategy? Maybe the social media strategy you used 3 years ago just isn't effective any more and you're stuck...

The FEC and Facebook

The FEC has been looking for answers as details have become more clear surrounding the case of Russians meddling in the 2016 presidential election via Facebook Advertising. For quite some time digital advertising platforms such as Facebook had fought for...

Facebook Corrects Ads Served Out-of-View

Facebook advertisers have had a tough go in 2017. There have been many issues that have come up specifically around reporting metric errors that have been the root of some blossoming trust issues. Facebook video ads served to users out-of-view is the...

Facebook’s Q3 Report and Impact to Advertisers

Q3 has ended and we are quickly approaching the halfway point of Q4. In this article I want to highlight Facebook's Q3 report and what we should learn from it as advertisers. Though this article highlights Facebook's earning report and key estimates, we...

Marketers Shifting Ad Spend to Facebook for Transparency

Some of the largest brands in the world are shifting ad spends to Facebook. Over the last year, many questions have been raised regarding the validity of digital advertising. Many marketers have begun to doubt the effectiveness of pouring larger and larger...

Facebook Launches New Ad Features

As you may have noticed over the last couple of months, and more significantly, over the past couple of weeks, Facebook has been rolling out new features and modification to the Ad platform. This week Facebook launches new ad features in a trifecta that...

Facebook Ad Reach Estimates Have Discrepancies

Many articles including the one you will find here, have been written over the past couple weeks pertaining to the discrepancies found when comparing the estimated reach of a Facebook ad campaign to U.S. Census data. For those who may be a bit less up to...

Facebook Set to Become Second Largest Media Investment by WPP

In a recent CNBC interview Martin Sorrell, the media giant and founder of WPP, the worlds largest advertising group hinted that Facebook is set to become 2nd only to Google in it's total media investment - or the total spend of clients advertising dollars...

Facebook Ads on Zillow for Real Estate Agents

If you are a real estate agent, advertising your listings has just become easier. Facebook recently rolled out a new advertising tool in collaboration with Zillow that allows real estate agents to easily advertise their listings on the #1 social platform...

Where to Spend Your Social Media Ad Dollars

Director, Sales & Operations Where to Spend Your Social Media Ad Dollars Have you ever wondered, where is the best place to spend your social media ad dollars? It makes sense to choose the...

NEW: More Campaign Control for Facebook Advertisers

Director, Sales & Operations NEW: More Campaign Control for Facebook Advertisers Facebook is making a big step forward to provide advertisers with more control over their campaigns. Most notably...

4 Tips for Successful Social Ads

Director, Sales & Operations Tips for Successful Social Media Ads Venture Creations has continued to focus on Ad Strategy in the Social Media space. Though we have always been a provider of...

Facebook & Heavy-Handed Censorship?

Director, Sales & Operations Facebook & Heavy-Handed Censorship? Have you ever wondered how Facebook audits or censors the content posted on it's platform? Have you ever wondered - "How did...

The Time is NOT Coming…It’s Happening Right Now!

Director, Sales & Operations The Time is NOT Coming...It's Happening Right Now! We hear from prospects regularly, "we know this is the way of the future but for now we are relying on our current...

Is Your Advertising Nimble?

Director, Sales & Operations Is Your Advertising Nimble? photo credit Gary Vaynerchuk. youtube.com/user/GaryVaynerchuk A respected industry leader, Gary Vaynerchuk made an extremely valuable...

Stock: Facebook or Snapchat

Director, Sales & Operations Stock: Facebook or Snapchat Tech stocks are intriguing to investors because of the volatility of the companies involved. Personally, I am no expert when it comes to...

Ad Spend Trends: Q1

Director, Sales & Operations Ad Spend Trends: Q1 It's no secret that advertisers are finally starting to push their chips "all in" on social media placement. The question each company, and...

Social Media Advertising: What’s Next(door)?

Director, Sales & Operations Social Media Advertising: What's Next(door)? The landscape in Social Media is always changing. Many platforms come and go but few have the staying power like...

Buying Facebook Likes

Director, Sales & Operations Buying Facebook Likes This week in a “War of Rings” Los Angeles and Paris clashed over Facebook fan counts over each cities campaign to win the bid on the 2024...

The Price is on the Rise

Director, Sales & Operations The Price is on the Rise In a survey conducted by BDO – a U.S. professional services firm providing assurance, tax, financial advisory and consulting services to a...

The Key To Social Media for Premium Brands

Director, Sales & Operations The Key To Social Media for Premium Brands Premium brands are faced with a tough road in the digital age because of ability for start up brands to vault so quickly...

Do you really know who the target is?

Director, Sales & Operations Do you really know who the target is? The decision maker in today’s B2B selling environment is changing. For many years the buying or purchasing decision maker was...

Is your competition taking you yard?

Director, Sales & Operations Is your competition taking you yard? In baseball, the main reason most pitchers do not make it to the MLB and are forever stuck in the lower ranks is because they...

Social Media Advertising Predictions

Director, Sales & Operations Social Media Advertising Predictions The team at Venture Creations is always on the lookout for trends in our industry and communicating the value of those trends to...

Hootsuite Acquires AdEspresso

Director, Sales & Operations Hootsuite Acquires AdEspresso In the Social Media agency business we are always looking for tech tools that help us to be more effective and efficient in the day to...

5 Ways Agency New Business Will Change in 2017

Director, Sales & Operations 5 Ways Agency New Business Will Change in 2017 Jody Sutter is a highly regarded industry professional who runs the Sutter Company – a Consultancy for Advertising...

Content Marketing Tips for your Business

  Digital Content Marketing Tips We see evidence of content marketing every day. What sets one business apart from the rest? The best content marketing practices are relevant, engaging, visual and purposeful. Relevant This should be obvious but I am going to say it...