The Power of Facebook’s Offline Events

The introduction of Facebook's Offline Events is a complete game changer when it comes to advertising on social media.  In the past, when a business made the decision to invest marketing dollars in a TV, Radio, or Billboard advertisement the question...

Ask the Right Questions ($)

How much is this going to cost me?  In the world of advertising, we hear this question almost every time we pitch a new client and for good reason.  Advertisers have gone through many years where they felt like they were in essence, simply throwing money...

How Marketing & Finance Relate

The struggle between the Marketing and Finance Department has been going on for years.  A constant game of tug-a-war that seems never-ending.  As a recent graduate with a Finance degree working at a Marketing agency, I believe that Social Media Marketing...

Video, Video, & More Video!

Think of the last time you were scrolling through your Facebook newsfeed.  Were you more likely to read a long post that your friend typed out, or watch a video that you were interested in?  Over the last couple of years, video has taken over the content...

Nobody Likes Advertising

If we are all honest with each other, advertising is something that nobody truly likes.  Here are a couple examples of what I am talking about.  When I sit down to watch a college basketball game I often find myself frustrated with the number of...

The Value of a Social Media Advertising Agency

In today's competitive business environment, it is important to consider where each any every marketing dollar is being allocated.  With a Social Media Advertising Agency like Venture Creations, there are different values that we bring that no other...

The Greatest Sports Weekend Ever

It is that time of year that sports fans are blessed with all four major sports playing at the same time.  Baseball is just finishing their season with Game 3 of the World Series tonight on Fox.  Both college football and the NFL is in the middle of their...

Let Data Drive Your Campaign

When considering a marketing agency to partner with it is important to find one that allows data to drive the decisions of the campaign. Through the platform of social media advertising, we have the capabilities to see exactly how campaigns are running at...

Cut Down on Wasted Advertising

The pioneer of marketing, John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Even though Wanamaker said this quote over 100 years ago, there still is a large amount of truth that still...

The Importance of a Transparent Agency

How much of my advertising dollars are going to the purchase of advertising?  What are the true results of my advertising?  How can I calculate a return-on-ad-spend (ROAS)?  How much time is the agency spending on strategy and ongoing maintenance? Is this...

Create Engaging Experiences for your Target Market

Every morning on the way to work I listen to Mike & Mike on ESPN radio.  As a sports fan, it is great to get caught up on some of the big topics going on throughout the sports world.  The problem that I have with radio is there are so many commercial...

Can You Really Measure Your Marketing Success?

Have you ever wondered what your TV or billboard advertisements were actually doing to contribute to your bottom line?  How about your print or radio ads?  Do you find it difficult to calculate a firm ROI of your advertising efforts?  These are just a few...

Connect Marketing Directly to Sales

Account Representative 3 Tips to Create Content and Social Media Marketing That Sells    Business has always been ultimately about the bottom line and increasing ROI with the goal of connecting...

Social Media Advertising Levels the Playing Field

Account Representative How Social Media Advertising Levels the Playing Field  Social Media Advertising allows local businesses to be able to compete with much larger companies.  Advertising through...

Facebook’s New Ad Targeting Strategy

Account Representative Facebook's New Ad Targeting Strategy   Facebook has just announced that they will use their advertising platform to target households around Christmas time.  This new...

Future of Social Media: Brain Machine Interface?  

Account Representative Brain-Machine Interface:  Next Big Thing?   What is the future of social media? Technology has evolved over the years with the goal of promoting ease and integration.  It was...