33 Social Media Predictions for 2018

Interested in learning about how the major social media platforms will continue to evolve in the New Year? Look no further. The Social Media Examiner article linked below covers most of the primary changes & shifts I was expecting to see in 2018. I am most excited...

Top LinkedIn Social Media and Digital Marketing Influencers to Follow

Looking for the latest on social media advertising, social media marketing, and digital advertising? Look no further. Below is a link to the top LinkedIn publishers in these fields. Following the best sources of content on LinkedIn will give you somewhat filtered...

How to Start your Facebook Advertising Campaign RIGHT

You've heard the phrase, "start with a good foundation." It is true for many things in life, business, and is also true with social media advertising. So... what does a good foundation look like? A plan and a goal. Every good advertising campaign begins with a good...

Facebook – an Unparalleled Advertising Medium

Allow me to humor you with an article made completely up from quotes - to prove that Facebook is the best current advertising medium and brands are 'forced' to be there or miss out. Business Insider's article by Tanya Dua, "Why the advertising industry believes that...

Augmented Reality taking Root – Amazon, IKEA

Augmented Reality (AR) is becoming a part of our lives rapidly. The full extent of how our generation & society will use AR is not yet known and is continuing to develop via technology. A couple of large companies are adopting Augmented Reality into their sales...

New Facebook Release: LIVE from desktop

Now anyone can go LIVE anywhere on any platform - without an API connection required to do so. Facebook just released the ability to LIVE stream from desktop to a personal or business profile using either built-in camera/mic OR screen-recording. This will be huge to...

Top Ways to Utilize Facebook Audiences

Audiences are the gold of Facebook targeting. Audiences often allows advertisers to dial up the Return on Ad Spend (ROAS) and most effectively utilizes Facebook's algorithms and data. I would like to share with you in list format some of the best ways to utilize...

3-Phase Video Sales Funnel?

What if we started using video at every phase of the sales funnel? Would it work? I believe it would work effectively. In the future, even more effectively than images in the consideration and conversion phases - if executed properly. Historically the "best" way to...

Video Aspect Ratios for Social Media have Changed!

Facebook Ad Specifications change frequently - especially video ad specs. The latest update (Aug 2017) was a game changer for how producers produce video and ad creators create video campaigns! New technical requirements are shifting toward a format that fits a...

So you Hired a Social Media “person”

Now what? Here are a few things to consider as you hire someone internally for social media management. This post is written for companies who have recently made the decision to hire someone for the role, or after that person has started in a role of social media...

Short (6-second) Facebook Video Ads are Coming.

Video in the social media space is vital to business success. High quality visuals in general are a great asset for businesses - but being able to tell a story or relay an important message in a visual & audible way is the most important asset in today's social...

NEW: Reach 1.2 Billion Users on Facebook Messenger

Account Executive NEW: Reach 1.2 Billion Users on Facebook Messenger That’s right – Facebook just announced a global release of ad placement in their Messenger platform. 1.2 billion people use the...

Twitter’s New Advertising Program – Automatic?

Account Executive Twitter’s New Advertising Program – Automatic? Twitter just announced that they launched a Beta program for small advertisers on their platform. It is called ‘Amplify your...

Instagram LIVE Video Replays Released!

Account Executive Instagram LIVE Video Replays Released! Just announced: Instagram LIVE video producers now have 24 hours to share their LIVE video via their Instagram story! The feature still...

Snapchat and Placed – Will Advertisers Bite Again?

Account Executive Snapchat and Placed – Will Advertisers Bite Again? Snapchat has historically provided very limited metrics to advertisers regarding how spend equates to anything further down in...

Facebook Video – Make it Long… and Short.

Account Executive Facebook Video – Make it Long… and Short. “Make up your mind” is what you are thinking. You are right. Facebook is changing quickly and marketers & businesses should adapt...

Instagram Releases Location and Hashtag Stories!

Account Executive Instagram Releases Location and Hashtag Stories! You’re right. It feels like every week Instagram is releasing new features to its app. The latest release focuses on additional...

The Fight for Social [Media] Streaming is Real

Account Executive The Fight for Social [Media] Streaming is Real In recent news, Facebook has secured LIVE streaming rights to every Friday night MLB game for the rest of the season. It was not...

LinkedIn Releases Retargeting & Audiences!

Account Executive LinkedIn Releases Retargeting & Audiences! Your best advertising is as good as ______________? Fill in the blank in your mind before you keep reading. My argument is that...

Rethink Facebook Advertising!

Account Executive Rethink Facebook Advertising! By now you may be aware that Facebook marketing/Facebook advertising has changed a lot. If your business is still focused on “old” traditional...

Bye-Bye TV, Hello Facebook LIVE

Account Executive Bye-Bye TV, Hello Facebook LIVE As digital content continues to trend toward mobile content – versus desktop or TV – Facebook is continuing to adapt and release updates that...

Facebook Stories!

Account Executive Facebook Stories! Most of the US population is probably aware that Facebook made another large change in their App within the past week. At the top of the newsfeed sits the newly...

Utilizing Social Media to Reach Decision Makers

Account Executive Utilizing Social Media to Reach Decision Makers “I don’t know if they are on social media.” We hear a common concern from companies we meet with about whether or not upper...

Messenger Day -by Facebook

Account Executive Messenger Day -by Facebook Facebook is continuing to evolve their apps into more engaging, more highly used, and impossible to get away from platforms. Take a peek at the top...

Google Develops New Mobile Website Checker

Account Executive Google Develops New Mobile Website Checker Google has had a rugged tool to check website performance, mobile friendliness, and speed for a few years. Just recently Google rolled...

SnapChat IPO should Propel the Platform

Account Executive SnapChat IPO should Propel the Platform SnapChat is fun. It’s no longer a teen sexting channel, but is now a place for photo/video messaging, group chats & visual exchanges…...

2016 NIELSEN SOCIAL MEDIA REPORT

Account Executive 2016 NIELSEN SOCIAL MEDIA REPORT Nielsen focuses on consumer behavior and trends. They recently released their annual data on advertising, which, of course we gravitated to the...

How to Create a Facebook Messenger Chatbot

Account Executive How to Create a Facebook Messenger Chatbot Bots are increasingly becoming a part of daily life – in fact you may have already seen or engaged with a bot. Utilizing AI (artificial...