The Power of Facebook’s Offline Events

The introduction of Facebook's Offline Events is a complete game changer when it comes to advertising on social media.  In the past, when a business made the decision to invest marketing dollars in a TV, Radio, or Billboard advertisement the question...

Ask the Right Questions ($)

How much is this going to cost me?  In the world of advertising, we hear this question almost every time we pitch a new client and for good reason.  Advertisers have gone through many years where they felt like they were in essence, simply throwing money...

33 Social Media Predictions for 2018

Interested in learning about how the major social media platforms will continue to evolve in the New Year? Look no further. The Social Media Examiner article linked below covers most of the primary changes & shifts I was expecting to see in 2018. I am most excited...

Facebook Clamps Down on Engagement Baiting

Heads-up people. Facebook is back to cleaning up their platform to demote people and Pages that have a bad habit of using engagement baiting to boost engagement levels for their posts. Engagement baiting comes in the form of Vote Baiting, React Baiting,...

Does it Pay to Advertise on Social Media?

It is an age-old question, regardless of the platform or media that a marketer advertises in, “Does it pay to advertise?” One of the first questions new prospects ask about advertising on Social Media platforms is, “What is it going to cost me?” It...

Video, Video, & More Video!

Think of the last time you were scrolling through your Facebook newsfeed.  Were you more likely to read a long post that your friend typed out, or watch a video that you were interested in?  Over the last couple of years, video has taken over the content...

Facebook Advertising for Events

Do you work in the event or show promotion space? Have you had a hard time figuring out how to incorporate social media effectively into your strategy? Maybe the social media strategy you used 3 years ago just isn't effective any more and you're stuck...

How to Start your Facebook Advertising Campaign RIGHT

You've heard the phrase, "start with a good foundation." It is true for many things in life, business, and is also true with social media advertising. So... what does a good foundation look like? A plan and a goal. Every good advertising campaign begins with a good...

Social Media Content Black Hole

There is an endless black hole otherwise known as Social Media Content. Its appetite for consumption is insatiable, and it serves as a good Social strategy for post-purchase consumer engagement and retention. It is NOT the best Social strategy for...

Nobody Likes Advertising

If we are all honest with each other, advertising is something that nobody truly likes.  Here are a couple examples of what I am talking about.  When I sit down to watch a college basketball game I often find myself frustrated with the number of...

The FEC and Facebook

The FEC has been looking for answers as details have become more clear surrounding the case of Russians meddling in the 2016 presidential election via Facebook Advertising. For quite some time digital advertising platforms such as Facebook had fought for...

Facebook – an Unparalleled Advertising Medium

Allow me to humor you with an article made completely up from quotes - to prove that Facebook is the best current advertising medium and brands are 'forced' to be there or miss out. Business Insider's article by Tanya Dua, "Why the advertising industry believes that...

Facebook In-stream Video Ads

Just Because You Can, Doesn’t Mean You Should Twice in the last week I was engrossed in a Facebook News Feed video of my choosing, only to be interrupted at the mid-point of the video with a disruptive ad trying to sell me something. The first was a...

Facebook Corrects Ads Served Out-of-View

Facebook advertisers have had a tough go in 2017. There have been many issues that have come up specifically around reporting metric errors that have been the root of some blossoming trust issues. Facebook video ads served to users out-of-view is the...

The Value of a Social Media Advertising Agency

In today's competitive business environment, it is important to consider where each any every marketing dollar is being allocated.  With a Social Media Advertising Agency like Venture Creations, there are different values that we bring that no other...

Pushing The Envelope

It’s inevitable that the world’s largest tech companies will continue to push the envelope to create new and better user experiences with their product. There is also a definite race between them, to be “THE” company that makes this new technology...

Youtube Demonetized

*** Disclaimer, the videos presented here on this page contain explicit language and express views and opinions that do not represent Venture Creations. *** In recent months, Youtube has demonetized a large amount of Youtube channels, in a process that...

Twitter Unveils the Video Website Card

On Tuesday, October 17, Twitter unveiled a new ad format. Video Website Card, the new ad format, is described by Twitter as "a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment."...

Marketers Shifting Ad Spend to Facebook for Transparency

Some of the largest brands in the world are shifting ad spends to Facebook. Over the last year, many questions have been raised regarding the validity of digital advertising. Many marketers have begun to doubt the effectiveness of pouring larger and larger...

Let Data Drive Your Campaign

When considering a marketing agency to partner with it is important to find one that allows data to drive the decisions of the campaign. Through the platform of social media advertising, we have the capabilities to see exactly how campaigns are running at...

Cut Down on Wasted Advertising

The pioneer of marketing, John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Even though Wanamaker said this quote over 100 years ago, there still is a large amount of truth that still...

3-Phase Video Sales Funnel?

What if we started using video at every phase of the sales funnel? Would it work? I believe it would work effectively. In the future, even more effectively than images in the consideration and conversion phases - if executed properly. Historically the "best" way to...

Facebook Launches New Ad Features

As you may have noticed over the last couple of months, and more significantly, over the past couple of weeks, Facebook has been rolling out new features and modification to the Ad platform. This week Facebook launches new ad features in a trifecta that...

The Importance of a Transparent Agency

How much of my advertising dollars are going to the purchase of advertising?  What are the true results of my advertising?  How can I calculate a return-on-ad-spend (ROAS)?  How much time is the agency spending on strategy and ongoing maintenance? Is this...

Fake News Goes Viral

Every day on Facebook, I see wrong information being shared. It usually starts out as someone posting a piece of content, and then the viral influence takes over and suddenly I'm seeing 15 people sharing something that a simple Google search will denounce. It bothers...

Mobile Video Advertising on the Climb

According to a recent industry report by Zenith, video advertising is expected to grow by 21% a year between 2016 and 2019, and social media will increase by 20% during that period. As more advertising shifts online, more of the cash is being channeled...

Video Aspect Ratios for Social Media have Changed!

Facebook Ad Specifications change frequently - especially video ad specs. The latest update (Aug 2017) was a game changer for how producers produce video and ad creators create video campaigns! New technical requirements are shifting toward a format that fits a...

Create Engaging Experiences for your Target Market

Every morning on the way to work I listen to Mike & Mike on ESPN radio.  As a sports fan, it is great to get caught up on some of the big topics going on throughout the sports world.  The problem that I have with radio is there are so many commercial...

Facebook Set to Become Second Largest Media Investment by WPP

In a recent CNBC interview Martin Sorrell, the media giant and founder of WPP, the worlds largest advertising group hinted that Facebook is set to become 2nd only to Google in it's total media investment - or the total spend of clients advertising dollars...

Facebook Ads on Zillow for Real Estate Agents

If you are a real estate agent, advertising your listings has just become easier. Facebook recently rolled out a new advertising tool in collaboration with Zillow that allows real estate agents to easily advertise their listings on the #1 social platform...

Can You Really Measure Your Marketing Success?

Have you ever wondered what your TV or billboard advertisements were actually doing to contribute to your bottom line?  How about your print or radio ads?  Do you find it difficult to calculate a firm ROI of your advertising efforts?  These are just a few...

Where to Spend Your Social Media Ad Dollars

Director, Sales & Operations Where to Spend Your Social Media Ad Dollars Have you ever wondered, where is the best place to spend your social media ad dollars? It makes sense to choose the...

Connect Marketing Directly to Sales

Account Representative 3 Tips to Create Content and Social Media Marketing That Sells    Business has always been ultimately about the bottom line and increasing ROI with the goal of connecting...

Twitter’s New Advertising Program – Automatic?

Account Executive Twitter’s New Advertising Program – Automatic? Twitter just announced that they launched a Beta program for small advertisers on their platform. It is called ‘Amplify your...

Social Media Advertising Levels the Playing Field

Account Representative How Social Media Advertising Levels the Playing Field  Social Media Advertising allows local businesses to be able to compete with much larger companies.  Advertising through...

Facebook to Improve Data Sets for Advertisers

Account Executive Facebook to Improve Data Sets for Advertisers In an effort to improve transparency and accuracy in campaign reporting, Facebook is going to increase the depth of measuring...

A New Perspective on Social Media Marketing

Account Executive A New Perspective on Social Media Marketing In recent conversations with marketers over the last quarter, many felt there is more to Social Media marketing than meets the eye –...

Facebook’s New Ad Targeting Strategy

Account Representative Facebook's New Ad Targeting Strategy   Facebook has just announced that they will use their advertising platform to target households around Christmas time.  This new...

CRM to Social Matching. Now.

Account Executive CRM to Social Matching. Now. As Social Media continues evolve and platforms offer their users more, great features, it is inevitable that time spent on Social is going to increase...

NEW: More Campaign Control for Facebook Advertisers

Director, Sales & Operations NEW: More Campaign Control for Facebook Advertisers Facebook is making a big step forward to provide advertisers with more control over their campaigns. Most notably...

US Digital Ad Revenue Continues to Climb

Account Executive US Digital Ad Revenue Continues to Climb Where the people are, the advertising dollars will inevitably follow. So, it’s no real surprise to see double digit ad growth in Digital...

4 Tips for Successful Social Ads

Director, Sales & Operations Tips for Successful Social Media Ads Venture Creations has continued to focus on Ad Strategy in the Social Media space. Though we have always been a provider of...

The Time is NOT Coming…It’s Happening Right Now!

Director, Sales & Operations The Time is NOT Coming...It's Happening Right Now! We hear from prospects regularly, "we know this is the way of the future but for now we are relying on our current...

LinkedIn Releases Retargeting & Audiences!

Account Executive LinkedIn Releases Retargeting & Audiences! Your best advertising is as good as ______________? Fill in the blank in your mind before you keep reading. My argument is that...

Is Your Advertising Nimble?

Director, Sales & Operations Is Your Advertising Nimble? photo credit Gary Vaynerchuk. youtube.com/user/GaryVaynerchuk A respected industry leader, Gary Vaynerchuk made an extremely valuable...

Selling the Experience Instead of Your Product

Account Executive Selling the Experience Instead of Your Product So often in the sales process, we get caught up in selling our products’ features that we lose sight of what people really want...

The Key To Social Media for Premium Brands

Director, Sales & Operations The Key To Social Media for Premium Brands Premium brands are faced with a tough road in the digital age because of ability for start up brands to vault so quickly...

Do you really know who the target is?

Director, Sales & Operations Do you really know who the target is? The decision maker in today’s B2B selling environment is changing. For many years the buying or purchasing decision maker was...

Video Marketing: The Future of Spreading the Word

Content Marketing Specialist Video Marketing: The Future of Spreading the Word Six years ago, the company I was working for decided we needed to get on board with video marketing, and I was tasked...