Ask the Right Questions ($)

How much is this going to cost me?  In the world of advertising, we hear this question almost every time we pitch a new client and for good reason.  Advertisers have gone through many years where they felt like they were in essence, simply throwing money...

33 Social Media Predictions for 2018

Interested in learning about how the major social media platforms will continue to evolve in the New Year? Look no further. The Social Media Examiner article linked below covers most of the primary changes & shifts I was expecting to see in 2018. I am most excited for...

How Marketing & Finance Relate

The struggle between the Marketing and Finance Department has been going on for years.  A constant game of tug-a-war that seems never-ending.  As a recent graduate with a Finance degree working at a Marketing agency, I believe that Social Media Marketing...

Facebook Clamps Down on Engagement Baiting

Heads-up people. Facebook is back to cleaning up their platform to demote people and Pages that have a bad habit of using engagement baiting to boost engagement levels for their posts. Engagement baiting comes in the form of Vote Baiting, React Baiting,...

Top LinkedIn Social Media and Digital Marketing Influencers to Follow

Looking for the latest on social media advertising, social media marketing, and digital advertising? Look no further. Below is a link to the top LinkedIn publishers in these fields. Following the best sources of content on LinkedIn will give you somewhat filtered...

“Tweetstorms” Are Now An Official Twitter Feature

As I have mentioned before, I love Twitter. It's loud, chaotic, and entertaining. Twitter is designed for short bursts of information. It's a great platform for sharing links to other content, (I primarily use it as a source of tech-related news) and making short...

Does it Pay to Advertise on Social Media?

It is an age-old question, regardless of the platform or media that a marketer advertises in, “Does it pay to advertise?” One of the first questions new prospects ask about advertising on Social Media platforms is, “What is it going to cost me?” It...

The Fight For Net Neutrality

With the potential vote to repeal Net Neutrality happening on December 14th it is once again time to discuss why we need Net Neutrality. To me it is incredible that we as Americans have to keep fighting this, fighting for our right to educate ourselves and...

Video, Video, & More Video!

Think of the last time you were scrolling through your Facebook newsfeed.  Were you more likely to read a long post that your friend typed out, or watch a video that you were interested in?  Over the last couple of years, video has taken over the content...

Happy Birthday, Texting!

Monday, December 3rd was the 25th anniversary of the first text message. It's hard to believe texting is that old. My first cell phone, purchased in 2003, had the ability to text, but none of my friends had texting. Soon after that, texting took off, and I remember...

Facebook Advertising for Events

Do you work in the event or show promotion space? Have you had a hard time figuring out how to incorporate social media effectively into your strategy? Maybe the social media strategy you used 3 years ago just isn't effective any more and you're stuck...

How to Start your Facebook Advertising Campaign RIGHT

You've heard the phrase, "start with a good foundation." It is true for many things in life, business, and is also true with social media advertising. So... what does a good foundation look like? A plan and a goal. Every good advertising campaign begins with a good...

Social Media Content Black Hole

There is an endless black hole otherwise known as Social Media Content. Its appetite for consumption is insatiable, and it serves as a good Social strategy for post-purchase consumer engagement and retention. It is NOT the best Social strategy for...

Nobody Likes Advertising

If we are all honest with each other, advertising is something that nobody truly likes.  Here are a couple examples of what I am talking about.  When I sit down to watch a college basketball game I often find myself frustrated with the number of...

Creative Encryption

Cloudflare, a tech company that provides a content delivery network, DDoS mitigation, Internet security services, and distributed domain name server services, has to take encryption seriously. And I mean seriously. Randomness is essential to encryption because it...

E-Sports Viewerships and Targeted Ads

The controversy of what is a sport has been a hot topic for over a year now. Merriam Webster defines a sport as “an activity involving physical exertion and skill in which an individual or team competes against another or others for entertainment.” Taken...

The FEC and Facebook

The FEC has been looking for answers as details have become more clear surrounding the case of Russians meddling in the 2016 presidential election via Facebook Advertising. For quite some time digital advertising platforms such as Facebook had fought for...

Facebook – an Unparalleled Advertising Medium

Allow me to humor you with an article made completely up from quotes - to prove that Facebook is the best current advertising medium and brands are 'forced' to be there or miss out. Business Insider's article by Tanya Dua, "Why the advertising industry believes that...

Facebook In-stream Video Ads

Just Because You Can, Doesn’t Mean You Should Twice in the last week I was engrossed in a Facebook News Feed video of my choosing, only to be interrupted at the mid-point of the video with a disruptive ad trying to sell me something. The first was a...

The Value of a Social Media Advertising Agency

In today's competitive business environment, it is important to consider where each any every marketing dollar is being allocated.  With a Social Media Advertising Agency like Venture Creations, there are different values that we bring that no other...

File Organization Continued

After months of going back and forth on file organization here in the office, and adopting organizational strategies from my former blog post about File Organization and Debt, I think I have finally nailed it down. It ended up being a fairly simplistic...

Augmented Reality taking Root – Amazon, IKEA

Augmented Reality (AR) is becoming a part of our lives rapidly. The full extent of how our generation & society will use AR is not yet known and is continuing to develop via technology. A couple of large companies are adopting Augmented Reality into their sales...

Facebook’s Q3 Report and Impact to Advertisers

Q3 has ended and we are quickly approaching the halfway point of Q4. In this article I want to highlight Facebook's Q3 report and what we should learn from it as advertisers. Though this article highlights Facebook's earning report and key estimates, we...

New Facebook Release: LIVE from desktop

Now anyone can go LIVE anywhere on any platform - without an API connection required to do so. Facebook just released the ability to LIVE stream from desktop to a personal or business profile using either built-in camera/mic OR screen-recording. This will be huge to...

The Greatest Sports Weekend Ever

It is that time of year that sports fans are blessed with all four major sports playing at the same time.  Baseball is just finishing their season with Game 3 of the World Series tonight on Fox.  Both college football and the NFL is in the middle of their...

Pushing The Envelope

It’s inevitable that the world’s largest tech companies will continue to push the envelope to create new and better user experiences with their product. There is also a definite race between them, to be “THE” company that makes this new technology...

Spoiler Things

Stranger Things Season 2 is almost upon us and once again their social media team is killing it. The cast and crew of Stranger Things have begun tweeting spoilers directly to some of their higher profile fans. Hey @hardwick. Since you're not a...

Youtube Demonetized

*** Disclaimer, the videos presented here on this page contain explicit language and express views and opinions that do not represent Venture Creations. *** In recent months, Youtube has demonetized a large amount of Youtube channels, in a process that...

Twitter Unveils the Video Website Card

On Tuesday, October 17, Twitter unveiled a new ad format. Video Website Card, the new ad format, is described by Twitter as "a creative format that combines the power of video with the ability to drive users back to a site to learn more or take action in the moment."...

Twitter CEO Promises “More Aggressive” Rules

I love Twitter, and I'm not entirely sure why. I definitely spend more time on Instagram, Facebook, and even Snapchat than I do on Twitter. Sometimes, there are just things I want to yell out to the world, and Twitter is the perfect platform for that. I once heard...

Top Ways to Utilize Facebook Audiences

Audiences are the gold of Facebook targeting. Audiences often allows advertisers to dial up the Return on Ad Spend (ROAS) and most effectively utilizes Facebook's algorithms and data. I would like to share with you in list format some of the best ways to utilize...

Marketers Shifting Ad Spend to Facebook for Transparency

Some of the largest brands in the world are shifting ad spends to Facebook. Over the last year, many questions have been raised regarding the validity of digital advertising. Many marketers have begun to doubt the effectiveness of pouring larger and larger...

Email Etiquette Rules Everyone Should Know

Tone is one of the more important aspects of email communication, especially when it's someone you communicate with often over email, but rarely in person. Written communication lacks facial expressions, body language, and tone of voice, and instead relies on word...

Let Data Drive Your Campaign

When considering a marketing agency to partner with it is important to find one that allows data to drive the decisions of the campaign. Through the platform of social media advertising, we have the capabilities to see exactly how campaigns are running at...

This is Us. This is Now.

As a marketer, are you completely comfortable with what you know, the footing on which your business currently stands, and the direction of which it is going? Do you understand the rate of change and how it is effecting the bottom line of the business you...

Art Prize Grand Rapids 2017

This past weekend I made my yearly hike through Grand Rapids to try and take in as much of Art Prize as possible. This can daunting task as it means plunging into the horde of fellow art seekers who pack themselves into every available gallery space in...

Cut Down on Wasted Advertising

The pioneer of marketing, John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”  Even though Wanamaker said this quote over 100 years ago, there still is a large amount of truth that still...

Focusing with Progressive Metal

When I was 26 years old, my doctor diagnosed me with ADHD. I'd been in and out of her office for well over the course of a decade with the same complaints, and we had tried everything: anti-depressants, anti-anxiety meds, sleep meds, everything. I even went on a...

3-Phase Video Sales Funnel?

What if we started using video at every phase of the sales funnel? Would it work? I believe it would work effectively. In the future, even more effectively than images in the consideration and conversion phases - if executed properly. Historically the "best" way to...

Facebook Launches New Ad Features

As you may have noticed over the last couple of months, and more significantly, over the past couple of weeks, Facebook has been rolling out new features and modification to the Ad platform. This week Facebook launches new ad features in a trifecta that...

Bring Back the iPhone Headphone Jack

Scotty from Strange Parts might be my new favorite mad scientist. He recently took on the challenge of adding a headphone jack back into a newer iPhone. As most of us know, starting with the iPhone 7 Apple has decided to remove the headphone jack from the...

Cult Classic Social Media

It is safe to say I am mildly obsessed with the movies and culture from the 80’s, there is just something special about that era. There was something really special about the way the movies in the 80’s where created though, they had to work with low...

The Importance of a Transparent Agency

How much of my advertising dollars are going to the purchase of advertising?  What are the true results of my advertising?  How can I calculate a return-on-ad-spend (ROAS)?  How much time is the agency spending on strategy and ongoing maintenance? Is this...

Fake News Goes Viral

Every day on Facebook, I see wrong information being shared. It usually starts out as someone posting a piece of content, and then the viral influence takes over and suddenly I'm seeing 15 people sharing something that a simple Google search will denounce. It bothers...

Facebook Ad Reach Estimates Have Discrepancies

Many articles including the one you will find here, have been written over the past couple weeks pertaining to the discrepancies found when comparing the estimated reach of a Facebook ad campaign to U.S. Census data. For those who may be a bit less up to...

Mobile Video Advertising on the Climb

According to a recent industry report by Zenith, video advertising is expected to grow by 21% a year between 2016 and 2019, and social media will increase by 20% during that period. As more advertising shifts online, more of the cash is being channeled...

Video Aspect Ratios for Social Media have Changed!

Facebook Ad Specifications change frequently - especially video ad specs. The latest update (Aug 2017) was a game changer for how producers produce video and ad creators create video campaigns! New technical requirements are shifting toward a format that fits a...

The Missing Links in Your Improved Security

Online security is a very important part of today's life. We do (almost) everything online, and everything requires a password. And those passwords are often insecure and potentially exposing you to an epic disaster. We've covered securing your website and the reasons...

Create Engaging Experiences for your Target Market

Every morning on the way to work I listen to Mike & Mike on ESPN radio.  As a sports fan, it is great to get caught up on some of the big topics going on throughout the sports world.  The problem that I have with radio is there are so many commercial...

So you Hired a Social Media “person”

Now what? Here are a few things to consider as you hire someone internally for social media management. This post is written for companies who have recently made the decision to hire someone for the role, or after that person has started in a role of social media...

Facebook Set to Become Second Largest Media Investment by WPP

In a recent CNBC interview Martin Sorrell, the media giant and founder of WPP, the worlds largest advertising group hinted that Facebook is set to become 2nd only to Google in it's total media investment - or the total spend of clients advertising dollars...

Social Media, The FTC & You

Compared to a lot of other areas of law, social media is still a new avenue for attorneys to become experts in and keep up to date with as it's a constantly changing, trendy world. In addition to lawyers, the FTC is also responsible for monitoring the...

#ALLOFTHEBACON

While prepping for a call with the Birch Run Area Convention and Visitors Bureau, I looked up a website for a local eatery that I have been known to frequent while in town on multiple business trips over the years. Tony’s I-75 Restaurant is right off the...

SmartLine’s Got Us Talking

Recently it has been announced that the web hosting company GoDaddy is launching a new service called SmartLine which will run through it’s respective app. SmartLine will allow their customers to create a company number to be used for their website. The...

Make Team Communication Easier with Technology

Office communication can be an absolute nightmare. Unless you work in the world's most efficient and technology-embracing office, you've been a part of a scenario like this: A deadline is quickly approaching. Maybe it's a print date for an ad or a blog post that needs...

Short (6-second) Facebook Video Ads are Coming.

Video in the social media space is vital to business success. High quality visuals in general are a great asset for businesses - but being able to tell a story or relay an important message in a visual & audible way is the most important asset in today's social media...

Facebook Ads on Zillow for Real Estate Agents

If you are a real estate agent, advertising your listings has just become easier. Facebook recently rolled out a new advertising tool in collaboration with Zillow that allows real estate agents to easily advertise their listings on the #1 social platform...

Can You Really Measure Your Marketing Success?

Have you ever wondered what your TV or billboard advertisements were actually doing to contribute to your bottom line?  How about your print or radio ads?  Do you find it difficult to calculate a firm ROI of your advertising efforts?  These are just a few...

PR’s storytelling heritage helps boost brands’ online traction

Ever wonder how social media fits into the traditional terms of marketing, communications, public relations, advertising, etc? The article that's linked below from Dick Maggiore, CEO of Innis Maggiore, perfectly sums up how there's an evolution in the PR...

Hot Ones, Making Hot Sauce Work for Social Media

Let’s be honest, this past week or two has not had much in the good news department, or even mildly interesting news. So lets talk about something that is not news, I love the show Hot Ones. It is a show that sits down celebrities from all walks of life...

Pinterest is a Visual Search Engine, Not a Social Network

First things first, is there anyone who legitimately used Pinterest as a social network? When my mom first started using the internet, she would send me links via Facebook Messenger non-stop. None of it was relevant to my life or interests, and when I...

Why Should You Advertise Online?

Content Marketing Specialist Why Should You Advertise Online? If the point of advertising is to gain brand recognition, educate the public on your products or mission, and drive sales, then the...

Friday Five: July 28 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

File Organization and Debt

Web Designer File Organization and Debt Recently in our office a conversation has started based around the concepts of what is efficient file structure and organization. This conversation began...

Friday Five: July 21 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

D&D Goes Digital

Web Designer D&D Goes Digital I am a huge fan of table top gaming and have been playing D&D since middle school. Since that time I have disliked having to use paper and pencil to take care of /...

Google’s New Feed Creates a More Personal Homepage

Content Marketing Specialist Google’s New Feed Creates a More Personal Homepage If you use the Google app on your mobile device, your feed is about to become more specific to you! Google, the tech...

Improve Your Work Day by Improving Yourself

Content Marketing Specialist Improve Your Work Day By Improving Yourself Time management. Productivity. They’re always hot topics and maybe something you struggle with, no matter how long you’ve...

Friday Five: July 14 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

The Grand Rapids Grandwich Competition

Web Designer The Grand Rapids Grandwich Competition Every year restaurants and bars in the Grand Rapids Michigan area have a competition to see who can make the best sandwich, and every year I...

NEW: Reach 1.2 Billion Users on Facebook Messenger

Account Executive NEW: Reach 1.2 Billion Users on Facebook Messenger That’s right – Facebook just announced a global release of ad placement in their Messenger platform. 1.2 billion people use the...

Connect Marketing Directly to Sales

Account Representative 3 Tips to Create Content and Social Media Marketing That Sells    Business has always been ultimately about the bottom line and increasing ROI with the goal of connecting...

Twitter’s New Advertising Program – Automatic?

Account Executive Twitter’s New Advertising Program – Automatic? Twitter just announced that they launched a Beta program for small advertisers on their platform. It is called ‘Amplify your...

Friday Five: July 7 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Social Media Advertising Levels the Playing Field

Account Representative How Social Media Advertising Levels the Playing Field  Social Media Advertising allows local businesses to be able to compete with much larger companies.  Advertising through...

Facebook to Improve Data Sets for Advertisers

Account Executive Facebook to Improve Data Sets for Advertisers In an effort to improve transparency and accuracy in campaign reporting, Facebook is going to increase the depth of measuring...

SGDQ

Web Designer SGDQ This past week, one of Twitch’s largest live summer events started up; a little event called Summer Gamers Done Quick or SGDQ. This is a charity event where all money donated and...

A New Perspective on Social Media Marketing

Account Executive A New Perspective on Social Media Marketing In recent conversations with marketers over the last quarter, many felt there is more to Social Media marketing than meets the eye –...

Magic Wormhole

Web Designer Magic Wormhole Magic Wormhole Working within the design and development field, there has always been issues with how to deliver digital assets to a co-worker whom is not within the...

Facebook’s New Ad Targeting Strategy

Account Representative Facebook's New Ad Targeting Strategy   Facebook has just announced that they will use their advertising platform to target households around Christmas time.  This new...

Friday Five: June 30 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

Why Net Neutrality Matters

Content Marketing Specialist Why Net Neutrality Matters First things first, let’s address what Net Neutrality actually means. The simple version is that net neutrality laws are what prevents your...

Friday Five: June 23 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

CRM to Social Matching. Now.

Account Executive CRM to Social Matching. Now. As Social Media continues evolve and platforms offer their users more, great features, it is inevitable that time spent on Social is going to increase...

Creating a Culture of Transparency

Content Marketing Specialist Creating a Culture of Transparency “For the best ideas to come to light, people need to feel free to disagree with each other.” This might be the biggest hurdle to a...

Instagram LIVE Video Replays Released!

Account Executive Instagram LIVE Video Replays Released! Just announced: Instagram LIVE video producers now have 24 hours to share their LIVE video via their Instagram story! The feature still...

Friday Five: June 16 Edition

Being in an industry that is constantly evolving like social media, digital marketing and all things web related means that you’ve got to stay on top of the latest news. Along with that, we here at Venture are always striving to not only read about our industry but...

NEW: More Campaign Control for Facebook Advertisers

Director, Sales & Operations NEW: More Campaign Control for Facebook Advertisers Facebook is making a big step forward to provide advertisers with more control over their campaigns. Most notably in...

How to be More Productive at Work

Content Marketing Specialist How to be More Productive at Work Do less! Specifically, stop trying to multitask. The reality is that you probably aren't multitasking but rather just not giving your...

US Digital Ad Revenue Continues to Climb

Account Executive US Digital Ad Revenue Continues to Climb Where the people are, the advertising dollars will inevitably follow. So, it’s no real surprise to see double digit ad growth in Digital...

I Am Poppy

Web Designer I Am Poppy It is difficult to describe the Youtube sensation that is Poppy. On the surface it appears that the channel is a pop artist who has a flair for creating artistic or bizarre...

Future of Social Media: Brain Machine Interface?  

Account Representative Brain-Machine Interface:  Next Big Thing?   What is the future of social media? Technology has evolved over the years with the goal of promoting ease and integration.  It was...