Content Marketing Lessons to Learn from Netflix
While all major companies have social media these days, it takes a special initiative to combine those efforts with overall digital content. Creating marketing collateral can be a day to day challenge for social postings, especially if you’re a B2C company with a limited budget or product offering. Aside from consistency of posting and creating fresh content (not limited to just social media… email campaigns and fresh website content too!), creativity is the next attribute needed to ensure your audience is not only getting exposure to your brand- but that it’s memorable.
This article from Entrepreneur goes over four lessons that streaming giant Netflix can teach any company for improved content marketing, regardless of their size or budget. Read the original article to learn more about the four following lessons to pull from Netflix
-Build the experience through standalone products.
-Invest in original content.
-Data is certainly the differentiator.
-Help virality happen.
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