PR’s storytelling heritage helps boost brands’ online traction

by | Aug 4, 2017

Ever wonder how social media fits into the traditional terms of marketing, communications, public relations, advertising, etc? The article that’s linked below from Dick Maggiore, CEO of Innis Maggiore, perfectly sums up how there’s an evolution in the PR world that can’t be ignored. Traditional PR is, and probably never will be dead, but has and needs to change.

Coming from majoring in Public Relations in college but landing an internship that directed me into the world of SEO and digital marketing, this article speaks to anyone under the current umbrella of PR and marketing. Digital copywriting and advertising has to embrace Google and other search engines because, as the Maggiore states “Today, writers of articles, news releases, blogs, emails and other PR-related materials must include keywords to help the online pages where that content is published appear high in Google searches. The goal is to be on the first page of the search engine results. Communicating online involves PR writing, ad writing and digital writing, along with paid and non-paid placements.”

If you’re wondering where the line is drawn to divide mar-comm efforts within the digital realm today, my answer would be good luck. It’s not a black and white field, but there’s nothing wrong with that. It’s important to embrace these changes and realize the importance of blending PR/SEO/SEM… the gray area of these fields just means that the more well-rounded an agency can be to address all these aspects, the better off clients will be in the long run!



Content Marketing Specialist

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