5 Things to Note Post Facebook’s Q2 Earnings
It’s no secret that Facebook is dominating any rise in the advertising industry. After Q1 earnings were reported many experts and economists projected even greater growth in Q2. However, the growth reported has surpassed most expectations and thus it has many wondering, What’s Next?
In this article you will find a noteworthy evaluation by Garett Sloane of Advertising Age that discusses 5 things you can expect from the earnings call on Wednesday. Those include: Facebook’s preparedness to scale and set a standard of billions of users as opposed to millions of users, (long awaited) changes to Ad Load for its users, video platform changes with new ad opportunities, additional ad inventory for advertisers to correspond with the Ad Load reduction, and gray areas sure to come with publishers.
Most intriguing to me is that the Ad Load issue that has been awaiting action for quite some time is going to be addressed which is great for user experience but not good for advertisers. So the question is how will they maintain pricing without too significant of a price increase knowing the continued growth of advertisers and the overall dollar amounts those advertisers are spending. It think that is somewhat answered by the additional ad inventory available like in video commercials and placement in messenger.
Let us know what you think about the growth of Facebook so far in 2017.
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